A “Break” With Tradition In Loyalty Programs

By: Jason Atkins Ah, the holiday season: rich with tradition.   Many brands will be offering holiday season consumer sales incentives, sales spiffs, rebates etc and we humbly suggest there are some incentives traditions that should disappear forever. I’m speaking, of course, of the tradition of designing incentives campaigns with “breakage” built right in.   Breakage

Do Sales Spiffs Really Work?

By: Grace-Emily Saati When a company implements a spiff program, do they actually see their return on investment? I’ve recently spoken to several large organizations about their spiff programs and what they really think about them. Most of the feedback I received can be summed up as falling under two categories: “The sales people like it”