Interview With Mitch Joel “Sex With Data and A Digital First Posture”

By: Jason King This morning a few of us in the marketing department were fortunate enough to be invited to a keynote by “marketing rockstar” and author, Mitch Joel.  His forthcoming book, Ctrl Alt Delete challenges us to reboot our thinking, our businesses and the way we live our lives. Mitch’s previous book, 2008’s Six Pixels

What’s The Best Way To Engage Your Sales Channel?

By: Dan Webster How important is channel engagement? If your company’s go-to-market strategy is through an indirect sales channel, keeping your entire channel engaged is critical when it comes to driving sales and increasing revenue for your company. So, this begs the question: what are the most effective ways to engage your sales channel? The 6

When Your Sales Incentives Program Backfires

By: Jason King One great thing about sales incentives programs, especially rebate offers, is the near-immediate feedback you receive in the way of sales lift. “Is my program effective?” is a question that can usually be answered in simple terms of measuring the sales lift of the product being promoted. Arguably, this sales lift truly is

Incentive Auditor’s Promotion Checklist

Upon reading Kevin Martin’s article, 7 Ways To Cut Incentive Fraud yesterday, I was reminded of a handy checklist we created for a talk I gave to some Deloitte auditors a few months ago.  It’s called the Auditor’s Promotion Checklist. Internally, we refer to it as the line auditor’s cheat sheat, and it’s just a handy way

The New Upside Of Modernized Rebate Programs

Here’s a cool thing about right now in time: if you are in marketing, whether it be to channel partners or all the way to consumers, there is no longer any excuse for not knowing who your customer is. We Finally Agree That The Internet Isn’t Going Away, Right? The ubiquity of Internet use has