What Is SaaS?

“Habit 5 – Seek first to understand, then to be understood.” – Dr. Stephen Covey, The 7 Habits Of Highly Effective People   “What is SaaS?” – Recent Prospect, while booking a call. We had a very interesting revelation in the 360 office late last week when it came to our attention that we may often

Why Rebate?

Occasionally at 360 we get the privilege of really starting from scratch in helping clients build out new programs to market both to their channels and consumers.  Invariably we talk about the never-ending “cash vs. other rewards” debate but another thing that often comes up is trying to quantify the outcome difference between a sales

Get More From Your Instant Rebate Campaign

At its core, the whole value of leveraging technology in the business world is how it enables us to do so much more with our existing resources.   When it comes to marketing techniques such as an instant rebate campaign, today’s technology allows us not just to continue marketing to our existing customers but to

Build The Best Instant Rebate Programs

Here’s the problem with a lot of channel marketing incentives; they unintentionally end up creating adversarialism between business partners who truly need each other to succeed.  In recent years, sell-through allowances (STAs) have been a hot button issue of this type. Very similar to STAs, you have instant rebate programs. On the surface they are

Visibility: For Your Brand and Into Your Loyalty Programs

Building successful loyalty programs requires synergy of many elements and there are common principles that weave them all together. One of the elements that weaves through and connects the experience of everyone involved in successful loyalty programs is visibility. Visibility For Your Brand Naturally, raising the profile of your brand and its products is the

Sales Incentives: Make Your Programs Cut Through The Noise

Our team has just returned from a week-long research roadshow where we were fortunate enough to speak with presidents, vice presidents, sales managers, territory managers, inside sales and outside sales (you get the picture) people from all walks of the appliance and consumer electronics industry.  Our tour took us literally from coast-to-coast of the USA