Building Brand Advocates While Avoiding Brand Detractors

By Jason Atkins July 29, 2013 In July I keynoted the Incentive Marketing Association’s Annual Executive Summit session on technology. In a talk entitled “Connect Through Technology,” I spoke about the way technology and customer lifetime value can drive consumer advocacy for a company or product and reshape how promotional programs are executed today. In

IMA Summit Keynote To Spotlight Technology

By Alex Palmer July 22, 2013 This year’s Incentive Marketing Association’s (IMA) Executive Summit will focus on the value and best practices of using technology for consumer incentive programs. Jason Atkins, CEO and founder of rewards and recognition company 360incentives, will be delivering the keynote address “Connect Through Technology,” which will discuss how technology can

360 CEO Jason Atkins to Keynote Incentive Marketing Association Conference

Jul 19, 2013 The Incentive Marketing Association’s 13th Annual Conference will take place July 28-30 in Denver, bringing together the industry’s leaders and also seeing a changing of the guard. Executive Director Karen Renk is retiring, although she’ll still be involved until the end of this year, and her replacement is expected to be introduced.  READ MORE…