Your Loyalty Programs Are Working: Now What?

Don’t you love it when a plan comes together?   Whether you work in consumer or channel marketing what feels better than having a campaign reach or exceed its goals?  When you think about all the energy that goes into planning a campaign – all the communication, engaging of partners, creation and distribution of collateral

Arianna Huffington’s Leadership Lessons at #INBOUND13

Wednesday’s opening keynote at the #INBOUND13 conference was a captivating and soundbite-rich talk from self-proclaimed sleep evangelist and Huffington Post founder, Arianna Huffington.  Her speech, From Politics To The Boardroom: Fearless Leadership, was honest, generous and timely. Ms. Huffington released a torrent of important, empowering ideas and, like a true communicator, made a significant connection