Bad reporting leads to bad decisions and strategy. Incentive programs run on different software or using specialty providers can throw off your center of gravity when planning future campaigns, new product decisions, and deciding on new dealer territories.
Too often brands make fantastic products but then blow it when it comes to the customer’s experience with their rebate program. This last touch point should be as positive as possible – here’s how to make that happen.
Looking to get more from your marketing efforts in the channel? Of course you are! With Black Friday/Cyber Monday behind us, it’s time to look at how we’re all going to meet our 2016 objectives. Here are some tactics my company’s clients have used to gain market share, grow sales and build advocacy with consumers.