Think you need a custom built, native mobile application in order to deliver a great user experience for your incentives programs? Chances are, you can save huge AND deliver the best user experience – here’s a handy reference guide.
Bad reporting leads to bad decisions and strategy. Incentive programs run on different software or using specialty providers can throw off your center of gravity when planning future campaigns, new product decisions, and deciding on new dealer territories.
For years there were big questions in channel marketing that were impossible to answer with authority. It’s time to get back to these challenges and in doing so, radically improve our practices.
Too often brands make fantastic products but then blow it when it comes to the customer’s experience with their rebate program. This last touch point should be as positive as possible – here’s how to make that happen.
Looking to get more from your marketing efforts in the channel? Of course you are! With Black Friday/Cyber Monday behind us, it’s time to look at how we’re all going to meet our 2016 objectives. Here are some tactics my company’s clients have used to gain market share, grow sales and build advocacy with consumers.