Forward looking metrics & distribution channel management

Forward looking metrics & distribution channel management Over the last decade sales and marketing has become much more metric driven. A business metric is a quantifiable measure used to track and assess the status of a business process. Marketing for example, puts a lot of emphasis on monitoring campaign ROI. Campaign ROI is a backward

mdf and co-op

Why do MDF and CO-OP go unused?

Why do MDF and CO-OP go unused? Offering MDF and CO-OP funds is a proven method to stimulate market demand through channel partners. However, a recent industry study by PartnerPath indicated that over 25% of MDF and CO-OP funds are going unused each year. This begs the question why would channel partners not use “free

MDF versus Co-Op

MDF versus CO-OP – Which is better?

MDF versus CO-OP – Which is better? MDF and CO-OP programs are a staple for large brands selling through distribution channels. According to a recent industry report from Gleanster: 83% of brand marketers believe MDF and CO-OP programs have an impact 86% of leading brands report they have made fundamental changes to their co-op and

360incentives Becomes 360insights and Launches Industry-First Channel Success Platform

Rebrand and launch of analytics solution comes on heels of announcement of $10 million round of funding for company. (February 9, 2016) – Whitby, Ontario – 360insights, the world’s first integrated cloud-based incentives software platform, today announced that it changed its name from 360incentives. With the new name, 360insights also formally launches its incentives industry-first

Use Spiffs To Gain Channel Traction

Retail sales associates are integral to the success of any brand that wants to dominate the retail floor. Read on to learn the characteristics and advantages of today’s top performing spiff programs in keeping these key players on your side.