Incentive programs are meant to build connectivity between your brand and the people who buy and sell it. When you offer flexible rewards, you enable personalization of your rewards program thereby enhancing that connectivity. Here’s how to make it happen.
With the ubiquity of Internet usage, the days of difficulty in scaling and deploying product training are behind us – good riddance! Here’s a look at how to use your digital training assets to build engagement with the people selling your products out in the channel.
The same computing power that allows us to analyze big data sets is the same tool that is helping many companies move channel incentives out of admin and into strategy. MDF/Co-Op programs are no exception.
Channel marketers now have the ability to create programs harmonious with how your partners operate and tailor your incentives offerings to their particular needs. Here are three factors to keep in mind when customizing your programs for maximum effect.
Unlocking the secrets of program data will help us find new behaviours to incent and break out of ruts and old patterns. However much we are able to refine our work by using this data, it is important to remember some of the fundamentals of effective channel incentives. After all; our goals never really change
Building breakage into your rebate programs once served a function in your business, but the tactic of intentionally sabotaging your consumer’s rebate redemption is now outdated, useless and can even publicly discredit you and your company.
It’s true that channel marketers need to stay nimble and be comfortable experimenting with new tactics. What doesn’t change is your needs as a channel marketer: you need more engagement to drive more sales. Here are six solid principles to guid your program planning…
Our ongoing challenge when marketing to the channel is the work of building points of resonance for our partners. Here are 4 ways to align your marketing with the needs and behaviors of your channel.