channel-management

4 Keys to Channel Management Success

4 Keys to Channel Management Success If you are going to effectively implement channel management there are four key things you’ll need to master: channel readiness, local demand generation, channel focus, and continuous improvement. Good channel management systems will embrace all four of these practices. Channel Readiness How ready is your sales channel? It’s a simple

3 Pillars of A Solid Channel Incentive Program

Unlocking the secrets of program data will help us find new behaviours to incent and break out of ruts and old patterns. However much we are able to refine our work by using this data, it is important to remember some of the fundamentals of effective channel incentives.  After all; our goals never really change