3 Pillars of A Solid Channel Incentive Program

Unlocking the secrets of program data will help us find new behaviours to incent and break out of ruts and old patterns. However much we are able to refine our work by using this data, it is important to remember some of the fundamentals of effective channel incentives.  After all; our goals never really change

Rebate Programs: Think Outside The Breakage

Building breakage into your rebate programs once served a function in your business, but the tactic of intentionally sabotaging your consumer’s rebate redemption is now outdated, useless and can even publicly discredit you and your company.