The Channel Marketing Challenge Local channel marketing has become increasingly more important for brands over the last several years. Getting channel partners to engage in online local marketing is the new channel marketing challenge. Why do brands need their partners to do channel marketing? Channel partners often give marketing very little attention. A small business
Our goals never really change – we need more mindshare in the channel. We need to displace competitors. We want loyalty. We want more sales. Make sure you design your incentives with the following principles in mind…
Working combinations of different push and pull strategies in your channel, and measuring along the way will reveal the perfect mix. Find out how.
Channel partner optimization company first to pace scale with winning culture. (April 26, 2016) – Whitby, Ontario – With last Thursday’s fourth place win for best medium-sized workplace in Canada, 360insights became the only company in the history of the award to simultaneously hold ranking in the top four positions consistently for four straight years
Co-op Marketing Programs – Everything You Need To Know Co-op marketing programs are when a brand offers to pay a portion or all of the cost for an advertising placement done by a sales channel partner. Cooperative marketing programs can be a simple set of rules whereby the partner must ensure the brand is properly displayed
Some business goals are never changing. For example, in order to have a healthy, sustainable model, we allneed to grow revenue and reduce costs. How important is channel engagement to achieving these goals? If your company’s go-to-market strategy is through an indirect sales channel, keeping your entire channel engaged is critical when it comes to
In business it can be dangerous to get trapped in certain ways of thinking. Or, as Stephen Covey pointed out, sometimes “The way you see the problem is the problem.” Here are a couple areas in channel marketing that are due for a re-think.
Why is a marketing channel different from a sales channel? A marketing channel and a sales channel are very different things. Sales sees a channel as a method for distributing products, while marketing may see it the same or as a communication method. This can create confusion as sales and marketing interact on a daily
Has the incentive business become the entitlement business? The issue of incentive entitlement is not about bad attitudes in your channel; it’s about your programs.
Learn how you can grow your company by unlocking the secrets of your incentive claim data.