Our goals never really change – we need more mindshare in the channel. We need to displace competitors. We want loyalty. We want more sales. Make sure you design your incentives with the following principles in mind…
Working combinations of different push and pull strategies in your channel, and measuring along the way will reveal the perfect mix. Find out how.
Channel partner optimization company first to pace scale with winning culture. (April 26, 2016) – Whitby, Ontario – With last Thursday’s fourth place win for best medium-sized workplace in Canada, 360insights became the only company in the history of the award to simultaneously hold ranking in the top four positions consistently for four straight years
Marketing technologies are moving into and out of both fashion and usefulness at a remarkable pace in today’s connected World. Here are three trends that are worth latching onto…
Some business goals are never changing. For example, in order to have a healthy, sustainable model, we allneed to grow revenue and reduce costs. How important is channel engagement to achieving these goals? If your company’s go-to-market strategy is through an indirect sales channel, keeping your entire channel engaged is critical when it comes to
According to Forbes, consumer trust is still very low when it comes to rebate campaigns and with low trust, comes a much lower chance of repeat business. Some companies still just aren’t getting it right where delivering on their rebate program promises is concerned.
In business it can be dangerous to get trapped in certain ways of thinking. Or, as Stephen Covey pointed out, sometimes “The way you see the problem is the problem.” Here are a couple areas in channel marketing that are due for a re-think.
Has the incentive business become the entitlement business? The issue of incentive entitlement is not about bad attitudes in your channel; it’s about your programs.
Learn how you can grow your company by unlocking the secrets of your incentive claim data.