A co-op marketing plan has the potential to get manufacturers and channel partners aligned around advertising strategies, creating a greater connection between brands and stronger sales.
Breaking down the process walls created by a dependence on paper-based data dissemination is possible with the digital tools available to businesses today.
Integrated Channel Platforms Improving Sales & Marketing Performance There’s no question today’s vast array of digital sales and marketing technologies present a unique set of challenges for brand managers, especially when complex channel relationships are involved. Breaking through the clutter and determining the right mix for integrated channel platforms to support channel partners has never been more difficult.
Sageview Capital leads investment to extend software-as-a-service offering into ground-breaking predictive analytics WHITBY (October 19, 2016) – 360insights announced a $30-million growth equity financing round led by U.S. private investment firm Sageview Capital with participation from existing shareholders. This financing round will extend 360insights’ lead in helping global brands to maximize their ROI and improve
COOP Advertising Best Practices New media, ROI pressures and heightened customer demands have helped drive the transformation of today’s COOP Advertising programs. The case for COOP Advertising Many companies encourage their agents, brokers, dealers, franchisees and other distribution partners to promote their products and services with generous local marketing allowances. Ironically, these programs built around
This week on The Disruptors, co-host Bruce Croxon sat down with 360insights CEO, Jason Atkins, to discuss how his company has disrupted the corporate incentive industry in Canada. During the interview, Atkins talked about how 360insights, a cloud-based incentives software platform, uses technology and analytics to help businesses gain insights on how their products are