co-op and mdf expiration

Should CO-OP and MDF Funds Expire?

Should Co-Op and MDF funds expire? Why is such a simple question so hard to answer? Expiring Co-Op and MDF  can benefit partners From a partner perspective they’ll see Co-Op and MDF as something they earned or as a program entitlement. From either perspective it will be difficult to convince them expiring funds is in their

360insights LAUNCHES ENHANCED SALES INCENTIVE MODULE FOR CHANNEL SUCCESS PLATFORM™

SPIFF incentive module designed to help global consumer brands better motivate sales reps and maximize indirect sales channel revenue WHITBY, ON. (December 7, 2016) – 360insights, the originator of the Channel Success Platform™, the first truly integrated, cloud-based software-as-a-service platform to enable global brands to optimize their partner marketing and consumer incentive spend, today announced

co-op programs

Co-Op programs, are third parties important?

Why Third Parties are Important to Co-Op Programs? Successfully improving most businesses requires a delicate blend of people, process and technology. This can be particularly true when it comes to engaging third parties in Co-Op programs. Most of our clients engage us in their Co-Op programs in some manner beyond simply using our technology platform.