Welcome back to the 360insights blog. Today, we'll focus on rebates – in particular, the importance of keeping them simple.
Businesses are redefining the way they use data to inform everyday operations.
How much of a role does engaging your channel play in the success of your brand? Are there still unexplored blue oceans that you have been missing? This Harvard Business Review article revealed that “companies who hired a dedicated channel manager to manage their third-party distribution relationships within the last five years reported a 11.1%
The processes that underpin sales incentive program management have long been fairly stagnant, as brands have relied heavily on paper-based records to track activity in the channel.
Should Co-Op and MDF funds expire? Why is such a simple question so hard to answer? Expiring Co-Op and MDF can benefit partners From a partner perspective they’ll see Co-Op and MDF as something they earned or as a program entitlement. From either perspective it will be difficult to convince them expiring funds is in their
SPIFF incentive module designed to help global consumer brands better motivate sales reps and maximize indirect sales channel revenue WHITBY, ON. (December 7, 2016) – 360insights, the originator of the Channel Success Platform™, the first truly integrated, cloud-based software-as-a-service platform to enable global brands to optimize their partner marketing and consumer incentive spend, today announced
Why Third Parties are Important to Co-Op Programs? Successfully improving most businesses requires a delicate blend of people, process and technology. This can be particularly true when it comes to engaging third parties in Co-Op programs. Most of our clients engage us in their Co-Op programs in some manner beyond simply using our technology platform.
Running effective SPIFF and sales incentive programs gives brands an opportunity to influence how specific products perform in the channel.