CO-OP Ad arbitration is important to healthy channel relationships Co-op ad arbitration is an interesting topic that generally no one wants to talk about. Most companies work hard on their co-op guidelines to avoid disputes. Some companies have a strict no arbitration policy. After managing many different co-op ad programs, we see the value of
The move to digital data integration between channel partners and brands gives organizations greater insights into SPIFF performance.
SPIFF engagement can be difficult to manage. Sales partners may get excited about the plan initially, but that interest can dwindle over time.
Longstanding assumptions pertaining to SPIFF programs are beginning to disappear as organizations leverage digital technologies to manage their interactions across the channel.
Eric Carroll joins 360insights as Chief Architect, Peter Moore joins as Director of Analytics and Dave Findlay takes new role as Director of Insights WHITBY, ON. (January 19, 2017) – To further support the ongoing evolution and enhancement of its immensely popular Channel Success Platform™, including its recently released upgraded SPIFF and Consumer Rebates modules, 360insights
How the Cloud changed Co-Op and MDF Programs Over the last three to five years more technology businesses have moved from on-premises offerings to cloud/subscription models. This change has caused the industry to rethink many of its pricing and channel management practices. One area that has gotten significant focus is Co-Op and MDF programs. What’s
Channel loyalty and channel incentive programs, what’s the difference? We often hear marketers talk about channel loyalty and channel incentive programs like they are the same thing. To help bring some clarity to the subject we thought it might be a good idea to explore the differences. An easy place to start is with the