Offering a big rebate can get consumer attention, but not always in a good way. Rebate fraud can pose major problems for brands trying to move out old stock of products, gain momentum for something new or simply expand a revenue stream.
360 reaches new milestone No doubt, channel marketing fulfillment is a cluttered space, with lots of companies vying for business from manufacturers and their channel partners. But it’s clear that 360insights is quickly becoming the fulfillment processing company of choice for more and more global brands – especially in the appliance vertical. The dollars speak
Processing SPIFF claims in a timely and efficient manner is a critical component of any sales incentive program.
What comes to mind when you hear the term sales channel? Do you imagine sitting in a dimly lit room late at night and turning the television on to reveal an infomercial with a young man grinning brightly? “Hi It’s Vince with Slap-Chop! You’re gonna be in a great mood all day ‘cause you’re gonna
By: Travis Pickard leg·a·cy /ˈleɡəsē/ noun a thing handed down by a predecessor. adjective – COMPUTING denoting software or hardware that has been superseded but is difficult to replace because of its wide use. When I first sat down to write this, it was intended to be a simple blurb about some new software features
Channel Loyalty Programs – Top 3 Reasons They Fail Why do channel loyalty programs fail? The reasons run the gamut from poorly conceived programs to lack of organization commitment, through execution. Today, we’re going to address the big reason these programs fail. Channel loyalty programs are important and shouldn’t be taken lightly. If you’re like