Your Rebate Programs Last Line of Defence

When it comes to complaints and dissatisfied customers in regards to your rebates program, brands are aware that there is a limited window of opportunity to retain that customer and turn their bad experience into a good one. Automated tools can help deflect the majority of issues and connecting through social media can ease tension,

Are You Dealing with Traditional SPIFF Blind Spots?

Operating a SPIFF program can be cumbersome, especially if you have hundreds, sometimes thousands, of sales associates, multiple locations, and an outdated sales incentive program. What makes it more problematic, is when you have blind spots that linger within your program that cause your brand to suffer.   Here are two common blind spots you didn’t

The Importance of Diversity in Tech

The problem of diversity in tech is not a new problem.  Here’s an example: The earliest airbags that graced the automobiles of the American auto-industry ended up contradicting their purpose of saving lives when they wound up killing many women and children. The reason? The all-male teams of engineers that worked on the devices had