Rethinking ROI on Promotional Spend

The question of Return on Investment (ROI) on incentive programs has always been prevalent among CMO’s and channel marketing managers. Obviously, the greater the monetary return – the better the program, but the question is usually one of how to best measure the true return on promotional spend. In today’s business world, measuring solely for financial

How Does Your Sales Channel Want to be Rewarded?

For years, brands have thanked and incentivized their channels with branded merchandise and travel rewards. Although beneficial to some participants, others might not be so keen on these types of incentives, thus affecting their motivation to sell – damaging your ROI. Each channel is different, and the people selling your product have preferences on their payout,

360insights wins Great Place To Work Canada

Second place win makes 360insights one of Canada’s top 4 places to work for 5 years running.

Founding dedication to an unbelievable experience for team members and continued focus on inspiring corporate culture. WHITBY, ON. (April 27, 2017) – On the heels of last month’s recognition as Canada’s number eight greatest place to work for women by the Great Place To Work Institute, 360insights was last night awarded the second best overall

360insights corporate web site

360insights reveals new corporate web site with enhanced buyer’s journey and updated business metrics

Company’s new website has been designed to provide the ultimate user-friendly experience and reveal advanced business metrics, allowing customers to access detailed product information and share industry-leading information across all major social networking sites. WHITBY, ON. (May 10, 2017) – The early hours of this morning saw the unveiling of an upgraded version of 360insights’

Dr. Bill Howatt

Steal These Ideas Re: Workplace Mental Wellness

This is going to be one of those standard-issue “What I Learned From…” type of articles and the reason for that is this: it has never been more important for organizations who want to thrive to take great care of their employees. What used to be intuitive for many HR professionals or high EQ types

Who’s Haunting R A Sennett Public School?

When you think of a haunted building, you may conjure images of a Victorian manor on a high hill, overlooking the rest of its neighbourhood like some watchful protector. You may think of an abandoned prison or hospital; a place where thousands of souls have passed through, shaped and molded by the wicked authority that

360insights Feb 2017 Town Hall Meeting

Mental Wellness Lives in Your Company Culture

The below article is based on a presentation I made this morning for the Ontario Chamber of Commerce’s event, The Business Case for Mental Wellness. If you attended today’s event and are looking for the slides, they are embedded at the bottom of this article. Perhaps you have read the news elsewhere on this site,