3 Best Practices to Optimize Your Incentive Spend

In a recent study led by IDG Research, only 6% of channel marketing leaders surveyed said they have confidence in optimizing their channel marketing spend. In that same study, 51% of channel marketing leaders stated that optimizing spend for their incentive program is critical. It’s evident that channel marketing leaders realize the potential of successfully

Accomplished Enterprise Sales Leader Craig Herman Joins 360insights as Vice President Sales

New role to focus on expanding global sales team WHITBY, July 20, 2017 – Today 360insights, the originator of the Channel Success Platform™, announced the addition of Craig Herman as Vice President of Sales. In this role, Herman will be responsible for leading and expanding 360insight’s global sales team, with a focus on both new

The State of Channel Marketing Infographic

With the emergence of technology in the incentive world, the functionality and capabilities of a channel marketing program have altered dramatically, bringing sweeping change to the state of channel marketing. Channel marketers understand that technology is critical for channel success. Because it not only relieves channel marketers from the horrendous administrative responsibilities but also strengthens

IDG Research: The State of Channel Marketing

IDG Research study reveals crossroads, opportunity for channel marketers July 13, 2017 WHITBY, — (BUSINESS WIRE)–  A new study from IDG Research, The State of Channel Marketing, has revealed an industry at a crossroads. According to the survey commissioned by 360insights, the originator of the Channel Success Platform™, the majority of channel marketers recognize that

It’s Time to do Better: 4 Tips to Craft a Successful Channel Marketing Strategy

According to an IDG led study 90% of channel marketing leaders believe that a poor channel marketing strategy can damage a brand’s reputation. In that same study 76% of channel marketing leaders believed that the right channel marketing strategy is a strong competitive advantage. Although having a channel marketing strategy remains essential, creating an effective

Here’s How You Should Thank Your Channel

It’s no secret your sales channel does a lot for your brand. From suggesting your products to building meaningful relationships with repeat buyers. Your sales channel inevitably has the power to dictate how well your product does on the sales floor. Showing appreciation to your channel through grand gestures then, is not just a courtesy,