The Scary Truth Infographic

Happy Halloween! In most cases the experience a claimant has with your sales incentive determines if they continue to purchase or sell your brand or if they opt for another. Your sales incentives shouldn’t be scaring them off but encouraging them to come back again. Providing exceptional customer service then is the cornerstone for a

Why You Need a Holistic Management Platform

Your brand is your promise to your channel, to their salespeople, and to their customers. But when it comes to rebates, sales incentives (SPIFF) and MDF/co-op programs, it’s often hard for channel marketers to follow through on that promise, holistically. Rebates are often handled manually, and it can take weeks, even months, to get the

Why You Need an Automated Vendor

In a recent IDG Research study on channel marketing, the top challenges faced by channel marketing leaders were uncovered, one of them being tool and system related. It was revealed that many brands aren’t equipped with the tools they need in order to grow their program. It can be difficult running an incentive program; running

Incenting Your Associates For Guaranteed Results

Imagine going through the process of redeeming your reward after working tirelessly to sell a specific brand’s product and then receiving your reward in an undesired form of payment. The experience for the associate becomes disappointing and deters them from investing anymore time selling or promoting your product in the future. Which means, all those

How Do You Combat Rebate Fraud?

Rebate fraud is more common than many manufacturers realize, and without a comprehensive data management platform, the process of validating claims and catching fraudsters can be extremely challenging for manufacturers and distributors. According to a 360insights led study, fraud accounts for approximately 4 to 7 percent annually of channel marketing spend. A significant amount. In