Why You Need an Automated Vendor

In a recent IDG Research study on channel marketing, the top challenges faced by channel marketing leaders were uncovered, one of them being tool and system related. It was revealed that many brands aren’t equipped with the tools they need in order to grow their program. It can be difficult running an incentive program; running

How Do You Combat Rebate Fraud?

Rebate fraud is more common than many manufacturers realize, and without a comprehensive data management platform, the process of validating claims and catching fraudsters can be extremely challenging for manufacturers and distributors. According to a 360insights led study, fraud accounts for approximately 4 to 7 percent annually of channel marketing spend. A significant amount. In