Ever feel like the conversation around big data and data collection in channel marketing is getting a bit convoluted? Think of it like this: a guy loves to play music and realizes that to perform his best, he needs to own a super well-built guitar, and so acquires his first truly exquisitely crafted electric guitar.
360insights Strengthens Co-op Advertising Platform Capabilities WHITBY, ON. (March 7th, 2018) – 360insights, a global leader in channel management software and pioneer in channel incentives, promotional analytics and channel insights, announced today the acquisition of Through-Channel, a market leading co-op advertising platform. This acquisition strengthens the existing co-op funds management capabilities of 360’s Channel Success