360insights Acquires Consumer Rebate Provider Ohana
The Deal Bolsters 360insights’ Consumer Rebate Offerings and Increases its Funds Management to nearly $3 Billion Annually
360insights, a global Channel Incentives Management (CIM) leader, announced today that it acquired The Ohana Companies. Known for first-class user experience (UX) in the consumer rebate space, Ohana’s unique offerings align well with 360insights’ commitment providing best-in-breed UX as part of its Channel Success Platform™ – the first integrated software-as-a-service (SaaS) solution to optimize channel incentives investment.
“As brands look to maximize their incentive spend, they’re finding that the best way to achieve success is by consolidating their data on a single platform. We’re providing that holistic solution by bringing together our leadership in business intelligence and insights, with Ohana’s domain expertise and focus on user experience,” said Jason Atkins, founder and CEO of 360insights. “Integrating Ohana’s practices and tribal knowledge into our platform and practices will further strengthen our offering as we continue to add features and functionality to our technology”
“The entire Ohana Companies family is excited to join the 360insights team and bring our expertise to the table,” said Ohana CEO, Eric Rubino. Since 2007, Ohana has innovated the rebates process with technology advancements and a customer-focused approach. 360insights realized the value of our capabilities and we’re thrilled to integrate them with 360’s award-winning platform”
The strategic move to acquire Ohana by 360insights comes as the company continues its momentum to dominate in the Channel Incentives Management space. In the last 12 months, 360insights has experienced explosive growth – adding significant headcount, growing nearly 50 percent and acquiring four companies. 360insights was also recently named a global channel incentives leader among large channel incentive providers by Forrester Research in its Now Tech: Channel Incentives and Program Management Q1 2019 Report.
“Recent Forrester Research points to a narrowing of the incentives field, with nearly 100 providers expected to roll into four or five horizontal winners in the next few years,” mentioned Atkins. “360insights will continue to acquire new companies to maintain our momentum and continue to build our position as the leading provider of data insights and business intelligence in the Channel Incentives Management market.”
As brands look for ways to maximize their incentive spend, they need the right solution to consolidate all of their data onto one single platform – providing smart insights and business intelligence. As the world’s first incentives cloud, 360’s Channel Success Platform™ is engineered to create customer satisfaction, drive sales, and uncover deep market insights. Its proprietary technology automates incentive programs, accelerates rebate, sales incentive and MDF & CO-OP advertising processing while gathering valuable channel insights.