360insights at CES

Working with 360insights Hoover implemented an online B2B sales points-banking incentive and rewards program that boosted sales growth. See the results

Time to break the mold! Incentives are no longer only for sales people. What happens when you start looking at every touchpoint of the buyer’s journey as an opportunity to push or pull with an incentive – MAGIC is the answer! Sharon Maxfield, Senior Product Marketing Manager, shares a few key areas where brands are often missing out on opportunities to add persona-based incentives that make a significant influence on the sales lifecycle.

Omnichannel marketing focuses on creating a cohesive customer experience across all channels and devices, catering to today's consumers who hop between online and offline platforms expecting a personalized and unvarying brand interaction. This customer-centric strategy aims to blur the lines between different marketing mediums, ensuring a seamless and integrated shopping experience.

Fisher & Paykel, a manufacturer of kitchen and laundry appliances, worked with 360insights to launch new SPIFF and Consumer Rebate programs. See the results.