360insights at International Builder’s Show (IBS) 2024

Leveraging effective promotional strategies is crucial for success. One such strategy proven to be powerful is using rebates and cashback programs. These programs not only drive sales but also offer an opportunity to collect valuable customer data, enabling businesses to make informed decisions. Learn how to engage and empower retail and reseller partners and enhance customer loyalty and experience.

Brands are altering how they work with suppliers and resellers to optimize manufacturing, inventory, distribution, and resale processes. They are finding new ways to maintain time to market, partner engagement, and motivation through the sales cycle. By balancing sustainability and agility organizations are recovering and rebuilding. Knowledge and information sharing can aid resilience and engagement by improving visibility, flexibility, and customer-related performance.

This in-depth video explores the world of promotions in the home appliances industry and features a panel of experts including Zack Elkin, President at Beko, John Iacoviello, former SVP Sales at B/S/H Home Appliance and Sharon Maxfield, Sr. Product Marketing Manager at 360insights. Together, they dive deep into the strategies and tactics that make promotions successful, as well as those that fall short. Gain valuable insights and actionable tips to shape your promotional efforts for future success.