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Accelerate Growth Across Your Partner Ecosystem

Design and scale connected incentive, MDF, loyalty, and engagement programs across VARs, MSPs, SIs/GSIs, distributors, marketplaces, and strategic partners — with the visibility, control, and measurable insight partner and channel teams need to drive partner-led growth.

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Trusted by the World's Leading Tech Companies

160 +
Countries enabled for incentive payment & rewards fulfillment
350 +
Global brands supported
22 M+
Incentive transactions processed annually
50 +
Partner ecosystems powered

The Challenge

Scaling Incentives Without Slowing Revenue

Technology companies depend on complex partner ecosystems to reach buyers, influence demand, and scale revenue. But partners are balancing dozens of vendor programs, competing priorities, and fragmented tools.

Success depends on making programs simple to understand, easy to participate in, and measurable across partner types, regions, and GTM motions.

We see:

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The Outcomes

Stronger Partner Participation. Clearer Performance. Scalable Growth.

Move from fragmented partner programs to connected engagement programs that improve participation, strengthen partner mindshare, and drive measurable growth across your partner ecosystem.

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Simplified Partner Engagement

  • Give partners a simpler, more connected way to access programs, funds, incentives, training, and rewards

  • Improve participation across VARs, MSPs, distributors, SIs/GSIs, and strategic partners

  • Reduce confusion and make it easier for partners to understand what to do next

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Faster MDF and Incentive Execution

  • Streamline MDF approvals, claim validation, incentive calculations, and reward delivery

  • Reduce administrative overhead across channel, partner marketing, and program teams

  • Launch and scale programs without creating disconnected execution across regions and partner tiers

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Measurable Partner Performance

  • Track participation, MDF usage, payouts, training, engagement, and partner-sourced revenue

  • Understand which partners, motions, incentives, and offers are driving pipeline and revenue influence

  • Optimize program investment, targeting, and partner engagement over time

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Scalable Global Partner Programs

  • Build repeatable frameworks across regions, business units, and partner types

  • Localize offers, tiers, rewards, and program rules without losing centralized visibility

  • Expand into new motions, marketplaces, and partner segments without rebuilding operations

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Key Use Cases

Here’s how technology companies use 360insights to improve partner participation, accelerate partner-led revenue, and strengthen engagement across complex partner ecosystems

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Streamline Partner Marketing

Allocate, manage, and reconcile MDF and Co-Op funds so partners can execute local campaigns, generate demand, and prove marketing impact with less manual effort.

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Incentivize Sales and Co-Sell Motions

Design and manage SPIFFs, rebates, and performance incentives that motivate partners to drive pipeline, close deals, and support priority GTM motions.

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Capture Partner Mindshare

Use loyalty, rewards, and engagement programs to reinforce strategic behaviors like training, certification, marketplace participation, and repeat selling activity.

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Accelerate Partner Activation

Support onboarding, enablement, certification, and early-win programs that help new partners become productive faster.

How 360insights Helps

For Program Consultation, Design, and Execution that Scales Across Complex Partner Ecosystems

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Connect Programs, Partners, and Performance

Give partners a simpler, more connected way to access incentives, MDF, training, rewards, communications, and performance visibility across programs.

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Automate Incentives and Partner Programs

Manage MDF/Co-Op, SPIFFs, rebates, loyalty, rewards, and marketplace incentives with configurable rules, automated validation, scalable payout workflows, and measurable reporting.

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Operations & Delivery

Improve Execution Consistency Across Regions and Partner Types

Streamline approvals, claim validation, fund management, fulfillment, and program administration with workflows designed to support consistency across regions, tiers, and partner motions.

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Optimization & Analytics

Extend Your Team with Partner Program Expertise

Leverage dedicated teams supporting claims review, fund management, payment operations, analytics, and program optimization.

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Results-Center

Why 360insights

Where Incentives, Data, and Partner Execution Come Together

360insights helps technology companies connect partner engagement, incentive execution, and program performance across complex partner ecosystems.

We help teams improve participation, strengthen partner mindshare, and maintain measurable control across regions, partner types, and GTM motions.

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Proven at Scale

$XB+ processed annually across global incentive and engagement programs.

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Program Governance and Visibility

Validation workflows, payout controls, fund tracking, and measurable reporting across programs, regions, and partner tiers.

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Partner Program Expertise

Dedicated teams supporting claims review, fund management, payment operations, analytics, and program optimization.

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Connected Partner Execution

Programs, partners, engagement, payouts, and reporting aligned through connected workflows, measurable reporting, and a unified partner experience.

Frequently Asked Questions

What types of programs can 360insights support for technology companies?

360insights supports MDF/Co-Op, SPIFFs, rebates, loyalty, rewards, marketplace incentives, training incentives, and partner engagement programs designed to improve participation, performance, and partner-led growth.

How does 360insights support multiple partner types within the same ecosystem?

Programs can be configured for VARs, MSPs, distributors, SIs/GSIs, marketplaces, and strategic partners with distinct rules, experiences, and reward structures while maintaining centralized control and reporting.

How does 360insights help improve partner participation?

We make it easier for partners to access programs, understand eligibility, submit claims, track earnings, and engage with incentives, funds, training, and rewards in one connected experience.

Can programs be customized by region, partner type, or GTM motion?

Yes. Programs can be tailored by geography, partner tier, business unit, product line, or GTM motion without fragmenting overall program management.

How does 360insights measure program success?

Teams can track participation, MDF usage, claims, payouts, engagement, training, and partner-sourced performance to understand which partners, motions, and offers are influencing growth.

How long does implementation take?

Timelines vary based on program scope, integrations, partner types, and regions. Most launches follow structured implementation phases including configuration, testing, and launch readiness.

Scale with Award-Winning Channel Programs

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“There was an evident ‘high’ on the sales floors during the SPIF activities while promoting the program and incentive trip. It definitely gave us something to talk about and helped to enforce positive messaging around the brand and as a partner.”
Global IT vendor client
“We appreciate the personalization and seamless flexibility of the 360insights ecosystem platform as we introduce new support for our partners. We are committed to making it easier and more efficient for our partners to do business with us and maximize how productive we can be with our data insights to deliver value to customers.”
Josh Lewis
VP, Global Channels & Alliances, Matillion
“This channel incentive is in demand, with partner’s craving membership acceptance!”
Senior Manager
Global Partner Communities
“As an international manufacturer of computer hardware and software, we used 360insights technology as the cornerstone of our global co-marketing channel program. It allowed us to effectively operate in a 24x7 environment in 103 countries with 5,000 partners.”
Director
Partner Marketing & Channel Programs
“Through planning and execution our event was on point. The agenda was jam packed but with the great 360insights event management skills it ran super smooth with all attendees feeling they had been given a great experience without over doing it. The activities arranged engaged everyone well and drove them to build relationships which added to the experience.”
Client
Global IT Vendor
“Amazing trip covering more than I could have expected and it was up there with one of the most amazing experiences I have ever had.”
Trip Attendee
Value-Added Reseller
“I’ve never seen the channel so enthusiastic about a new product launch.”
IVP, Dealer Sales and Operations
“We’re just delighted by the overall result, and we’ve got a platform we can build all our incentive programs on going forward.”
VP, Dealer Sales and Marketing
“The collaboration and creative insights helped us build a highly successful Rewards Program. This work will drive customer loyalty and success in our company for years to come.”
Program Stakeholder

World’s leading automotive companies run faster, more compliant, and more effective programs with 360insights.

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