This brief explores the key differences of today’s B2B marketplaces and those of the past, explains why suppliers must rethink the need for a marketplace strategy, and consider the attributes required for a channel-friendly marketplace.
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[Webinar] Measuring Partner Engagement
Understand how to develop a partner program that focuses on measuring engagement and identifying areas you can increase partner productivity and minds...
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Predictability as it pertains to MDF/Co-Op can be a problem when you do not have clear guidelines relative to how the funds should be used in order to be mutually beneficial to both parties.
Craig DeWolf highlighted this issue in a recent #ChannelEdge.
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Planning a successful MDF or CoOp program is challenging enough without having to worry about whether or not your activities are contra vs. opex.
Both have a specific role. Tune in to our latest #ChannelEdge to identify which will work best for you.
Opex vs. Contra: Keep it Simple / EP. 81 - 360insights
While your program objectives are always your "North Star," it's always a good idea to get the funding right the first time. Please join us in a spir...
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