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A New Era Of Partner Marketplaces

  • October 11, 2020

This brief explores the key differences of today’s B2B marketplaces and those of the past, explains why suppliers must rethink the need for a marketplace strategy, and consider the attributes required for a channel-friendly marketplace.

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Predictability as it pertains to MDF/Co-Op can be a problem when you do not have clear guidelines relative to how the funds should be used in order to be mutually beneficial to both parties.

Craig DeWolf highlighted this issue in a recent #ChannelEdge.

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