Opex vs. Contra: Keep it Simple / EP. 81
Planning a successful MDF or CoOp program is challenging enough without having to worry about whether or not your activities are contra vs. opex. While there are some gray areas,
July 29, 2021
360insights PODCASTS
Thoughts on Channel Management from industry leaders
MDF, CO-OP, BDF, are they really all that different? / EP. 80
MDF, CO-OP, or BDF? What do these acronyms really mean and when do you use one over the other? Can you combine them? When are they most effective? How do
July 15, 2021
MDF ROI – It’s challenging, but worth all the effort. / EP. 79
MDF has never been so important to partner and dealer success. ROI resulting from MDF programs is now the prerequisite KPI for keeping the investment in this essential sales tool
June 30, 2021
Got Milk? Old Question, New Channel Dynamic / EP.76
Got Milk? Old Question, New Channel Dynamic We are becoming more and more addicted to getting data when we want it, getting it fast and getting it anywhere. From life
May 19, 2021
Go Big or Go Home: Why Video Content is Critical More than Ever?/ EP. 75
90% of information transmitted to the brain is visual and it is perceived 60,000X faster than text. What does this tell us? Video marketing is no longer a “nice-to-have.” Rather,
May 6, 2021
It’s Time to Get Back to Customer Obsession/ EP. 74
Customer obsession takes patience and creativity today. The need for that customer obsession in the home appliance market is more critical than ever. The Wall Street Journal states that retail
April 22, 2021
Channel Sales Enablement — Let Your Partners Do the Talking / EP. 73
Right now, Channel Sales Enablement is a top priority for everyone that interacts with partners and/or dealers as their route to market. In fact, Sirius Decisions indicates that 62% of
April 8, 2021
A Woman’s Story of Purpose – Beyond International Women’s Day / EP. 72
So what happens after International Women’s day? How do we extend these critical conversations beyond just one day or one month and leverage all that attention, celebration and honoring? One
March 25, 2021
What in the world is on Tina Gravel’s Channel Mind? / EP. 71
From what I know of Tina Gravel, I’d guess that channel growth, incentive automation, ROI on channel programs, PRM and TCMA are all on her mind. As a successful channel
March 18, 2021
A Personal Journey of a Woman in the Channel – Theresa Caragol / EP. 70
From both a women’s and men’s perspective, where are we today with inclusion and diversity for women in the channel? Why is it so important to not just push for
March 4, 2021
Larry Walsh on “Who Moved the Channel Cheese” / EP. 69
What happens when the pandemic ends? Naturally, there’s an inevitable rush and expectation to go back to business as usual. But, surprise! So much of a successful channel partner’s go-to-market
February 25, 2021
Customer Experience (CX) & Partner Experience (PX) Drives Channel Profitability — Scott Mann / Ep. 68
The question every partner and dealer wants to answer is: How do we drive profitability? The answer is so critical because profitability is exactly what they need more of now and
February 4, 2021
