“What I’m terrified of is losing that humanity as we grow…” That’s what keeps Melanie Zevenbergen Vice President of Sales & Channel Enablement for CommScope, up at night. While her focus
Thoughts on Channel Management from industry leaders
Have you ever thought about how you would build a program with no legacy organizational contracts? Well, Jennifer McCready, the Global Channel Chief for Steelcase definitely has. In this podcast,
“They NEED to all stick with rebates…” Melinda Aguilar is back for round two. After kicking up dust in her first appearance back on episode 38, Dear Vendor, Let Me
You may have heard this theory before, we certainly have, resellers don’t always tell vendors and or customers exactly what they’re thinking. It can be difficult to build a strong
“Everyone acts like everything’s perfect, and that’s the problem …” Melinda Aguilar is the sales manager at RenWes Sales in Lake Forest, CA but she’s also much more than that.
“The reality is that in a channel there are still a lot of in-person sales that happen…” Amy Belcher is VP of Global Partner Marketing at Xerox with a history
“Are you speaking your partners’ language?” Lori Cornmesser is VP of Worldwide Partner and Alliance Sales at Infoblox where’s she’s responsible for indirect sales, partner performance, channel reach, revenue attainment,
“Getting people 4 and 5 degrees away from you to do what you want them to do is the most difficult thing in the world…” Tina Gravel is the Channel
“Machines don’t create trust; emotion creates trust and emotion is between people.” Scott Armstrong is a partner at Brainrider, a B2B marketing agency that helps businesses adopt and optimize a
“How do you put all that time and resource into a partner who’s also selling not only your strategic partners, but also your competitors?” Heather Margolis is an entrepreneur, part-time foodie,
Taylor Macdonald is SVP of Channel Sales at Sage Intacct Inc. and has some “sage” advice for those of us working to help our partners down the digital enablement path.
Angela Leech joins ChannelEdge for a discussion on Forrester’s recent research. “17, 70, 23, 62, and 1 are the five big numbers that we (Forrester) are relating to channel marketing