Extracting-Extra-Business-Value-From-Your-Channel-Programs

Extracting Extra Business Value From Your Channel Programs

Is your organization aligned around how to best realize optimal business value from your channel programs? According to Forrester’s latest report, Forrester Tech Tide: Channel Software Q1, defining and aligning around such an understanding is an initiative that is worth more focus than ever as emerging technologies make it easier to realize and measure return

Three Features Your Rebate Vendor Should be Providing

Your incentive vendor should be ensuring your brand is fully integrated into the rebate experience. No interaction means that the brand loses a vital opportunity to connect with the consumer during redemption. They should also be providing you with industry expertise in building promotions and programs, so you can build brand advocates. To ensure you’re

Re-thinking MDF

In an article titled “Is It Time to Re-Think MDF?” author, Alicia Fiorletta, cited recent research revealing: 15% of vendors say more than 25% of funds go unused; 18% of vendors say 15% to 20% goes unused; and 40% of vendors say 1% to 14% goes unused. Most telling of all, however, is the finding