Your co-op advertising platform is an often-overlooked source of channel data. Co-op platforms facilitate claims processing, and the data gathered during the co-op claims process is invaluable. This article will help you understand what data exists and its potential in helping you optimize your sales channel. The Account Overview One of the simplest, yet most
Ever feel like the conversation around big data and data collection in channel marketing is getting a bit convoluted? Think of it like this: a guy loves to play music and realizes that to perform his best, he needs to own a super well-built guitar, and so acquires his first truly exquisitely crafted electric guitar.
Is your organization aligned around how to best realize optimal business value from your channel programs? According to Forrester’s latest report, Forrester Tech Tide: Channel Software Q1, defining and aligning around such an understanding is an initiative that is worth more focus than ever as emerging technologies make it easier to realize and measure return
Last week’s Forrester Tech Tide: Channel Software Q1 report offers a great moment of clarity for channel marketers, especially those who find themselves wondering how to do more with less in the face of reduced budgets. The challenge is not one of whether or not we are doing the right things; the report, authored by
Your incentive vendor should be ensuring your brand is fully integrated into the rebate experience. No interaction means that the brand loses a vital opportunity to connect with the consumer during redemption. They should also be providing you with industry expertise in building promotions and programs, so you can build brand advocates. To ensure you’re
In an article titled “Is It Time to Re-Think MDF?” author, Alicia Fiorletta, cited recent research revealing: 15% of vendors say more than 25% of funds go unused; 18% of vendors say 15% to 20% goes unused; and 40% of vendors say 1% to 14% goes unused. Most telling of all, however, is the finding