360insights Culture Book 2015 2016 Epic Tale

The New 360 Culture Book Is Here

Working on the annual 360 Culture Book is one of my favorite things. It just pushes a bunch of the right buttons for me: mass collaboration, obligatory reflection on what we’ve accomplished – good, bad or otherwise – and a heaping helping of fun. When people ask what the Culture Book is, it’s kind of

Have You Made The Switch To Digital With Your Incentive Program?

The transition from traditional paper based incentives to digital incentives has become more prevalent through the recent years. In fact, in an industry study, over 65 percent of respondents (taken from the appliance vertical) in 2016, switched to online submission. Digital channel management tools gather data in digital formats, enabling brands to manage information, and

Build Brand Advocates With Your Rebate Program

Several years ago, the process of redeeming a rebate was lengthy and cumbersome for consumers. It was considered “best practice” to make a rebate difficult to attain by creating challenges and barriers. Today, many rebate programs still hold those same traditional complexities, requiring customers to physically mail-in forms, provide copies of numerous documents, and wait

Rebates Reinvented

Today, many channel marketers lack the planning resources needed to sky rocket their rebate programs performance. Too many programs are broken, falling into breakage and dwindling customer retention rates. It just takes one search on Twitter to know that while rebates are still heavily used today by a multitude of brands, the experience still leaves

Rethinking ROI on Promotional Spend

The question of Return on Investment (ROI) on incentive programs has always been prevalent among CMO’s and channel marketing managers. Obviously, the greater the monetary return – the better the program, but the question is usually one of how to best measure the true return on promotional spend. In today’s business world, measuring solely for financial

How Does Your Sales Channel Want to be Rewarded?

For years, brands have thanked and incentivized their channels with branded merchandise and travel rewards. Although beneficial to some participants, others might not be so keen on these types of incentives, thus affecting their motivation to sell – damaging your ROI. Each channel is different, and the people selling your product have preferences on their payout,