Meet The 360insights Leadership Team

In 2008, 360’s founder and CEO Jason Atkins knew that it was time for a change…

The 360 Story

A change for both himself and his family (he had been commuting from his home in Ontario to a job in Ohio!) along with a change for the incentives industry. Before there was a 360insights leadership team, or even a team at all, Jason leased a commercial space a block from home in his personal name, put up a whiteboard and started plotting out what would become 360insights.

Failure was not an option.

Already a technology entrepreneur since starting his first tech company while still in high school, Jason was amazed by the apparent lack of will the incentives industry was showing for bringing itself into the modern age.  The idea was to take ancient, entrenched process of an ancient and entrenched industry and digitize the whole thing.  Right away, clients would be able to realize value in tons of new ways; especially in the area of measuring where their incentive spend was actually going and knowing which channel partners were actually supporting the brand.

All types of channel incentives running on a single piece of software?  “It can’t be done,” many people said.

“Watch me,” was the reply.

Born as 360incentives, the company was founded on the idea that the world of rebate and incentive management can be dramatically improved by using the latest technology and by delivering a better way of doing business. We launched our first SPIFF with our beta client, the luxury appliance manufacturer Sub-Zero and Wolf in 2009 and they have stayed with us to this very day; confirmation that we’re doing something right here!

In 2016, we changed our name to 360insights, reflecting our focus on delivering even more value to our clients by empowering them to convert the data from their existing channel programs into meaningful insights that would forever change how they operate and how they spend the incentive budgets.

Innovation will always be at the core of what drives us forward as a business and that can make for a pretty wild ride at times.  The old saying about the only constant being change rings powerfully true in our environment, but that makes for a ton of excitement, learning and growth, giving each of us the opportunity to lead in our own way every day.  Along the way, our founding commitments and company values remind us who we have set out to be as a business and as a team, empowering us to deliver unbelievable experiences for customers, our community and each other.

The 360 Team
CEO & Founder

Jason Atkins

Jason founded his first technology company while still attending high school. He has long track record of using his strong entrepreneurial spirit and technology expertise to grow businesses and create new opportunities. Before founding 360 in 2009, he was president and CEO with TMR, a marketing services company. Jason’s business philosophy is grounded in workplace happiness and having a strong commitment to community. To that end, he is also a founder and principal investor in City Flow Project, a localized Durham Region venture capital and tech incubator.

Jason lives with his wife and 2 children on their ever-growing organic aquaponics farm, and likes to play a bit of hockey and rugby when he gets the chance.

President & CFO

Kevin O’Neil

Prior to joining 360, Kevin was the COO/CFO of Scalar Decisions, a Toronto-based IT solutions business and #21 on Profit fast growing businesses, where he provided operational and financial leadership over a period of very rapid growth. He was formerly President and COO of dna13 Inc, an Ottawa-based Saas software company where he led the Company through a successful divestiture to CNW, Canada’s leading newswire business. Kevin is also a founding partner of Sapient Capital Partners, a financial advisory firm, involved with mergers and acquisitions activity and corporate finance, and serves clients in a variety of businesses. From 2000 to 2005, Kevin was President and Chief Executive Officer of World Vintners Inc., which grew to be the largest retailer of consumer made wine in the world and is also a Chartered Accountant and Chartered Business Valuator.

Outside of 360, Kevin is almost married, a father of 3 and loves to play hockey, golf, ski and enjoy a bit of really good wine.


Tim Rochon

Tim brings to 360 20+ years of experience in leading custom development of numerous systems across several enterprises. Tim started his Technology career at Sears Canada where he progressed through the IT ranks of programmer, architect, project manager, Director and moved into the marketing function as Associate Vice President of Customer Marketing Productivity. Tim moved to banking with JP Morgan Chase and Co where he served as Chief Technology Officer in Canada responsible for IT delivery of International Card Services. His most recent role was with Shoppers Drug Mart and Loblaw Companies Limited where he served as the IT VP for Systems Delivery including the roll out of a new Point of Sale system, launched a new ecommerce website (eMurale) and deployed a transformative Pharmacy Dispensing platform and which is making its way across Shoppers locations in Canada.
On the personal side, Tim is married to his wife Robin, has 3 grownup children (Brad, Catherine, Amanda), and has a dog Ellie. He enjoys his cottage in Bancroft, carpentry, running and playing hockey.

VP, Finance

Bashir Jivraj

Bashir has more than 25 years of finance experience, ranging from strategic planning and financial reporting to systems implementation and cost management and process improvement. In a previous position as VP of Finance at a North American packaging company, he played a key role in a turnaround that transformed the business from near bankruptcy into a highly profitable organization. Bashir’s career includes tenure at PWC, KPMG and Ernst & Young as well as Canada’s largest tech manufacturer, Celestica. Bashir holds the Chartered Accountant and the Certified Management Accountant designations and was part of a team who developed an enriched math curriculum currently being taught to young high-achieving students at a community centre in Toronto.

VP, Corporate Development

Dennis Croft

Dennis comes to 360insights as a seasoned executive with in-depth experience from both Canadian and international technology success stories. He holds an MBA, CPA, and CGA and has held executive and senior positions with Spark Centre, Desire2Learn®, Open Text®, Compaq®, Digital Equipment®, Intria‐HP/CIBC®, SOLCORP®, Rogers® and SHL Systemhouse®.

Dennis leads 360’s strategic focus of mergers and acquisitions, leaning on his diverse background that includes sales, services, operations, technology and finance coupled with in-depth experience in rapid company growth through acquisitions.

Dennis is an avid champion for innovation and the start-up industry and their important roles in Canada’s long-term economic future. He participates as an advisor and judge for various innovation centers.

On the personal side, Dennis is married to his wife Lorraine, and has two grown children (Spencer, Graeme). In his spare time, he enjoys camping, Jeeps, and hockey.

VP, Sales

Craig Herman

Craig has been building and leading sales organizations for over 15 years in the Marketing technology space. As employee number 15 at ExactTarget, Craig helped grow the company from less than $1 mil in sales to over $400mil, a successful IPO (2012) and eventual sale to for $2.5 Billion (2013).

Craig comes to 360 after building and leading the Enterprise, Strategic Account Management and Partnerships teams at Localytics, a leader in the mobile marketing and analytics space, where he worked directly with such clients as: ESPN, The Weather Channel, MyFitnessPal, Amazon, Microsoft, Priceline & Hulu.

Craig graduated with a BA in Communications and History from Marquette University. Craig resides in Marblehead, MA with his wife Deb and their two sons Cole and Alex where he spends his free time on the boat, skiing and breaking up the daily battles between his sons.

Board Of Directors

David Stein

David Stein is managing director of Leaders Fund, a venture capital firm investing in Enterprise SaaS companies.
Prior to founding Leaders Fund, David co-founded, built and sold two high performing enterprise software companies: Rypple and Workbrain.
At Workbrain, David helped grow the Toronto-based human capital management software company to more than 500 employees and over $100 million in revenue. Following an initial public offering on the Toronto Stock Exchange, Workbrain was acquired in 2007.

As co-founder/CEO of Rypple, an enterprise SaaS software company, David pioneered the social performance management space and built a blue-chip customer base including Facebook, Linkedin and Spotify. After selling the company to in 2012 and launching the brand on the main stage at Dreamforce, David spent three years in a senior leadership role at the company.

When he isn’t seeking out the next great enterprise software company, David is involved in a growing number of philanthropic activities. He also enjoys spending time with his wife and two boys, honing his golf game and kicking back with a nice glass of wine.

Dean Nelson

Dean Nelson joined Sageview in 2014 and is based in Greenwich. He currently serves on the board of Reflexis Systems, Inc., Crimson Hexagon, 360insights and Womply.

From 2000 through 2013, Mr. Nelson was founder and head of KKR Capstone, an operating team focused on improving performance in KKR’s portfolio companies and providing late stage due diligence support to KKR’s investment teams. In addition to leading KKR Capstone, Dean served as CEO and President of Primedia Inc. and as Head of Worldwide Operations and Technology at First Data Corp. He also served on KKR’s Portfolio Committee. In addition, he has been a member of several boards of directors, including Del Monte Corporation, Dollar General Corporation, Primedia Inc., Sealy Corporation, Toys “R” Us Inc. and Yellow Pages Group.

Prior to KKR, Dean was a management consultant with The Boston Consulting Group for 15 years, serving as a Partner and head of the firm’s Chicago office.

Sid Paquette

In his role as Managing Director at OMERS Ventures, Sid Paquette is responsible for leading investments in the Technology, Media and Telecommunications (TMT) sectors.

Sid has over a decade of experience investing in and exiting companies in the TMT space, both as an angel investor and venture capitalist. Prior to joining OMERS Ventures, Sid worked in the international tax practice of a Big Four accounting firm and also worked at one of Canada’s leading corporate law firms. During this time, Sid specialized in providing IPO and M&A advice to Canadian and foreign-based multinational technology corporations, as well as developing and implementing innovative intellectual property strategies.
Sid currently serves on the boards of 360insights, InteraXon, League, Pressly, Sweet Tooth, Vidyard and Vision Critical.

Sid holds a BA from York University, JD from Osgoode Hall Law School, MBA from Wilfrid Laurier University and an MTax from the University of Waterloo.

Brian Ross

As President of Precima, Brian works with a number of leading retailers and brands worldwide to deliver world-class customer-centric solutions. His vision and leadership helped launch Precima in 2008 as a three-person startup, and he has since grown it into a global leader in retail strategy and analytics with over 250 industry-leading experts in Canada, the US, and Europe. With an extensive background in loyalty solutions, customer marketing and merchandising strategies, Brian oversees the strategic and operational management responsibilities, as well as relationships with customers and business partners. 

Before Precima, Brian spent several years in management positions across LoyaltyOne businesses, notably providing client management and analytics support for key partners of the AIR MILES Reward Program. He used data-driven customer insights to successfully develop programs for clients in grocery, pharmacy, department store, specialty retailing, financial services, and consumer packaged goods. Brian shares his broad range of expertise and thought leadership in regular features in leading marketing publications, and is a frequent speaker at industry events and forums.  In addition, Brian is on the Advisory Board to the Queen’s Masters of Management Analytics.