CPEast Live Panel Webcast: Achieving Channel Success

Channel Pulse East: Achieving Channel Success Webinar Replay

  • January 07, 2020

Defining Channel Success

A constant stream of new technologies is digitally transforming every aspect of the channel.  This transformation is changing the very definition of channel success.  From adapting to an ever-evolving buyer’s journey through the tools we use to communicate and incentivize the channel, we find ourselves rethinking entire business models.

According to Steven Kellam, Senior Vice President of Marketing and Global Alliances, 360insights, “Whether it’s B2B or B2C, brands are still struggling to effectively pivot to stay ahead of continuously evolving market dynamics – driven by Digital Transformation and a new buyer’s journey.”

Achieving Channel Success

In partnership with the business strategy and research firm, The 2112 Group, Channel Pulse East brought 360insights’ successful channel event previously hosted in Napa Valley, Cal., to New York City where attendees tackled some of today’s greatest challenges in the channel heading into 2020.

The live panel webcast, moderated by Steven Kellam and Larry Walsh were joined by senior executive leaders in the channel including Amy Belcher, Global Partner Leader, Xerox, Kim King, VP, Global Partner Strategy & Programs at Hitachi Vantara, and Frank Rauch, Head of Worldwide Channel Sales, Checkpoint Software Technologies in a spirited debate on what it takes to achieve channel success.

Watch the webinar replay

Key Takeaways:

• As customer expectations shift primary focus from features and price to outcomes and experiences, channel communities must evaluate and adjust their thinking, goals, and strategies.
• Vendors can no longer think of themselves and their products in isolation.
• To create and maintain effective channel strategies and partner programs, vendors must develop channels that create higher levels of experience and outcomes for their partners and customers.

Join the Discussion

Have something to add to this topic?

As the channel becomes more decentralized, vendors are under more pressure and are competing for share of voice and mindshare across an ever more varied channel eco-system. Is there a solution?

Our latest blog suggests there is, read on to find out: https://okt.to/K2CVzZ

Meet Kristy, Program Manager.
 
We’ve introduced Kristy as a part of our #dreamteam over on Facebook, check it out: https://okt.to/XLIm8A
 
#employeespotlight #careers #bestworkplaces

Want to accelerate your customer experience and markets by offering smarter, automated buyer promotions? 

You may find this success study showing how one brand achieved it insightful.

Read it here: https://okt.to/0AHPky

#casestudy #SuccessStory

The #OTAlumni Association Council is excited to announce the first 2021 speaker series: an evening all about workplace culture with @travisdutka, Culture Curator at @360insights and @OT_FBIT alumnus!

Register now: https://bit.ly/2XGXYcs

2020 was a challenging year all around, so what are some takeaways we can bring into 2021 to maximize success?

In our first #ChannelEdge episode of the new year, special guest @TheresaCaragol reviews these and discusses her top takeaway.

Listen here: https://okt.to/xpqI8g

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What do you believe is the channel’s biggest challenge today?

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