CPEast Live Panel Webcast: Achieving Channel Success

Channel Pulse East: Achieving Channel Success Webinar Replay

  • January 07, 2020

Defining Channel Success

A constant stream of new technologies is digitally transforming every aspect of the channel.  This transformation is changing the very definition of channel success.  From adapting to an ever-evolving buyer’s journey through the tools we use to communicate and incentivize the channel, we find ourselves rethinking entire business models.

According to Steven Kellam, Senior Vice President of Marketing and Global Alliances, 360insights, “Whether it’s B2B or B2C, brands are still struggling to effectively pivot to stay ahead of continuously evolving market dynamics – driven by Digital Transformation and a new buyer’s journey.”

Achieving Channel Success

In partnership with the business strategy and research firm, The 2112 Group, Channel Pulse East brought 360insights’ successful channel event previously hosted in Napa Valley, Cal., to New York City where attendees tackled some of today’s greatest challenges in the channel heading into 2020.

The live panel webcast, moderated by Steven Kellam and Larry Walsh were joined by senior executive leaders in the channel including Amy Belcher, Global Partner Leader, Xerox, Kim King, VP, Global Partner Strategy & Programs at Hitachi Vantara, and Frank Rauch, Head of Worldwide Channel Sales, Checkpoint Software Technologies in a spirited debate on what it takes to achieve channel success.

Watch the webinar replay

Key Takeaways:

• As customer expectations shift primary focus from features and price to outcomes and experiences, channel communities must evaluate and adjust their thinking, goals, and strategies.
• Vendors can no longer think of themselves and their products in isolation.
• To create and maintain effective channel strategies and partner programs, vendors must develop channels that create higher levels of experience and outcomes for their partners and customers.

Join the Discussion

Have something to add to this topic?

Join us on April 27th as our UK Marketing Director, @dgould1969, hosts a LinkedIn Live Event to discuss all things #PartnerEnablement.

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#partnerengagement #partnerjourney

Do you know the impact a successful channel incentive program can have on your business? Learn about all the benefits of an incentive program in our newest blog.

Read all about it here: https://hubs.ly/H0L90mJ0

#Salesincentives #ChannelIncentives #ChannelEngagement

What makes a successful partner program?

Listen to the new episode of #ChannelEdge with Taylor Macdonald, SVP of Channel Sales at @sageintacct to learn the thought process and steps to build a successful partner program.

Listen to the full episode: https://hubs.ly/H0L2kGx0

Meet Dave, Risk Manager.

We’ve introduced Dave as a part of our #dreamteam over on Facebook, check it out: https://hubs.ly/H0L44j90

#employeespotlight #careers #bestworkplaces

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Upcoming Channel Events

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Channel Partners
May 4-7, 2020
VIRTUAL EVENT
SiriusDecisions
September 8-11, 2020
LAS VEGAS, NV
Channel Focus
Nov 17-19, 2020
NEWPORT BEACH, CA
360insights Relevance
Postponed
NEW ORLEANS, LA

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