CPEast Live Panel Webcast: Achieving Channel Success

Channel Pulse East: Achieving Channel Success Webinar Replay

  • January 07, 2020

Defining Channel Success

A constant stream of new technologies is digitally transforming every aspect of the channel.  This transformation is changing the very definition of channel success.  From adapting to an ever-evolving buyer’s journey through the tools we use to communicate and incentivize the channel, we find ourselves rethinking entire business models.

According to Steven Kellam, Senior Vice President of Marketing and Global Alliances, 360insights, “Whether it’s B2B or B2C, brands are still struggling to effectively pivot to stay ahead of continuously evolving market dynamics – driven by Digital Transformation and a new buyer’s journey.”

Achieving Channel Success

In partnership with the business strategy and research firm, The 2112 Group, Channel Pulse East brought 360insights’ successful channel event previously hosted in Napa Valley, Cal., to New York City where attendees tackled some of today’s greatest challenges in the channel heading into 2020.

The live panel webcast, moderated by Steven Kellam and Larry Walsh were joined by senior executive leaders in the channel including Amy Belcher, Global Partner Leader, Xerox, Kim King, VP, Global Partner Strategy & Programs at Hitachi Vantara, and Frank Rauch, Head of Worldwide Channel Sales, Checkpoint Software Technologies in a spirited debate on what it takes to achieve channel success.

Watch the webinar replay

Key Takeaways:

• As customer expectations shift primary focus from features and price to outcomes and experiences, channel communities must evaluate and adjust their thinking, goals, and strategies.
• Vendors can no longer think of themselves and their products in isolation.
• To create and maintain effective channel strategies and partner programs, vendors must develop channels that create higher levels of experience and outcomes for their partners and customers.

Join the Discussion

Have something to add to this topic?

Data indicate it’s a tale of two channels when it comes to digital transformation as we move through the Covid-19 pandemic. Our latest podcast unpacks this and explores the way forward.
 
Listen here: 
https://okt.to/5D7Xu3  

#channelstrategy #channelsales

Retail is back! Which incentives will smart retail leaders use to help guide, enable and support them to win big on the upswing? Steven Kellam shares some insight in his latest blog post.
 
READ HERE:
https://okt.to/tfLRnr
 
#channelsales #channelmarketing

Today is the day! Remember to tune in https://okt.to/y8lAiP to our live #webinar re: The Charitable Giving Solution at 2:00pm ET. #beyondgiving

Load More...

What do you believe is the channel’s biggest challenge today?

Upcoming Channel Events

Are we missing an event? Tell us about it.

Channel Partners
May 4-7, 2020
VIRTUAL EVENT
SiriusDecisions
September 8-11, 2020
LAS VEGAS, NV
Channel Focus
Nov 17-19, 2020
NEWPORT BEACH, CA
360insights Relevance
Postponed
NEW ORLEANS, LA