Angela Leech

Angela Leech: Broken Reseller/Buyer Connection | Ep. 31

  • July 11, 2019

Angela Leech joins ChannelEdge for a discussion on Forrester’s recent research.

“17, 70, 23, 62, and 1 are the five big numbers that we (Forrester) are relating to channel marketing high performance…”

High-performance channel marketing, encoded in a short set of numbers; intriguing, isn’t it?  After all, who among us doesn’t want to run high-performing channel marketing campaigns?  However, what do these numbers mean and where did they come from?

Angela Leech loves talking incentives. As a Senior Research Director for Channel Marketing at Forrester Research, she has an in-depth view of what some of the world’s top-performing companies are doing to grow their channel business. In this episode, she shares findings from a vast dataset drawn from 400 clients of Forrester’s Channel Marketing practice.  The premise is simple; digital transformation is leaving loads of partners behind who are slow or reluctant to adapt to the new digital buyer’s journey, and as brands, there are loads of opportunities for us to add value and enable our partners to get up to speed so we can all reach our high-growth potential.

This episode delivers some high-value and well-researched benchmarking data and insights for anyone looking to grow or improve their channel marketing programs, including some helpful baseline spend metrics.


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Want to hear the first time Angela was on this show?  Listen to Angela and Steven discuss the top 10 channel marketing do’s and don’ts right HERE.


Join the Discussion

Have something to add to this topic?

Do you know who is the most impactful person in the buyer's journey?

Unpack the #buyer’sjourney and its relation to #marketingenablement and #investments with @forrester's @MariaChien and our own @StevenKellam6 in a #interactivedialog.

Watch it here:

Join us on April 27th as our UK Marketing Director, @dgould1969, hosts a LinkedIn Live Event to discuss all things #PartnerEnablement.

You won't want to miss it. Sign up to join the discussion now:

#partnerengagement #partnerjourney

Do you know the impact a successful channel incentive program can have on your business? Learn about all the benefits of an incentive program in our newest blog.

Read all about it here:

#Salesincentives #ChannelIncentives #ChannelEngagement

What makes a successful partner program?

Listen to the new episode of #ChannelEdge with Taylor Macdonald, SVP of Channel Sales at @sageintacct to learn the thought process and steps to build a successful partner program.

Listen to the full episode:

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What do you believe is the channel’s biggest challenge today?

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