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Ghost Sales Growth Innovative Strategy Influence Loyalty Streamlined Processes Award Winning Program
Points Based Reward Incentives

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Consumer-Durables

Automotive

Stapletons

Business Outcomes

  • Increase Sales
  • Increase Loyalty
  • Win Mindshare & Market Share
  • Increase Engagement

Products Used

The Challenge

Stapletons, one of the UK’s largest distributors of car and van tires, wanted an effective way to stay top of customers’ minds in a competitive space with multiple vendors while offering incentive programs to influence loyalty and customer sales. They wanted to launch a program that would efficiently utilize partner manufacturer budgets across dedicated promotions and streamline business processes to reduce laborious tasks.

Working with 360insights, Stapletons implemented an incentive promotions platform that enabled a partner-friendly customizable points program.

Read on to find out how the Stapletons Rewards program realized a 4,400% return on investment for the company!.

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“Our business was looking for ways to engage and encourage customer retention and loyalty. Working in partnership with 360insights, they helped us to deliver our rewards program, as part of the overarching Stapleton’s Rewards platform, which has been a resounding success.”
Dan Bentley
Stapleton’s (Tyre Services) Ltd - Marketing Manager