award programs

Award Programs – 6 Tips to Success

Award Programs: 6 Tips to More Success Many companies are making final tweaks to their award programs as they roll them out for 2018. To assist this effort we thought we’d share some knowledge learned over the years for making award programs really work. The following are seven tips to help you get the most

Extracting-Extra-Business-Value-From-Your-Channel-Programs

Extracting Extra Business Value From Channel Programs

Is your organization aligned around how to best realize optimal business value from your channel programs? According to Forrester’s latest report, Forrester Tech Tide: Channel Software Q1, defining and aligning around such an understanding is an initiative that is worth more focus than ever as emerging technologies make it easier to realize and measure return

Is Your Rebate Program Built for Success?

Did you know that 75% of channel programs have a positive impact on sales but over half of them are not optimized for peak performance? Channel marketing is at a point that optimizing ROI and data-driven decision making are just as important as demand gen. The state of the industry is a challenge for channel