Firing up revenue post Covid-19

Firing Up Revenue Post Covid-19

We’re currently in the midst of one of the worst health and economic crises this country and world has ever seen, Covid-19. That’s the bad news, and we can all agree – it’s bad. Organizations are doing their best to navigate this new landscape of layoffs, remote working, events cancelled, slowing sales and demand slumps.

channel optimism

Where is the optimism? We create it.

It has been two weeks since Larry Walsh and his 2112 Group’s research team conducted one of the first surveys on the “State of the Channel in New Norm“. I am not sure we knew at that time what the new norm would be, but we surely knew we were in for a wild ride.

Channel Pulse: The Importance of a Great Customer Experience

How to Raise the Customer Experience Bar – Channel Pulse Exclusive

What makes a great customer experience? This quarter’s Channel Pulse is focused on Customer Experience (CX). What we learned from our initial research is everyone (94% of respondents) is focused on CX. Many companies hope to use a superior customer experience as a strategic differentiator, but while overall CX initiatives have improved, few have achieved

CPEast Live Panel Webcast: Achieving Channel Success

Channel Pulse East: Achieving Channel Success Webinar Replay

Defining Channel Success A constant stream of new technologies is digitally transforming every aspect of the channel.  This transformation is changing the very definition of channel success.  From adapting to an ever-evolving buyer’s journey through the tools we use to communicate and incentivize the channel, we find ourselves rethinking entire business models. According to Steven


Escheatment: How it Impacts Incentives

Escheatment: An Unfamiliar Word Have you heard those commercials that say the state may have unclaimed money in your name and all you need to do to receive it is file a claim?  Sounds like a scam doesn’t it? However, it might be true! It all has to do with a word most individuals and

Channel Planning Webinar

Results Driven Channel Planning Webinar Summary

Is Your Channel Planning Process Optimized? Did you know? “75% of partners give vendors a C for business planning.” – Source: PLTV Survey, University of Glasgow, 2018 In the channel industry today, vendors and partners want and need more from their business planning process. Yet, traditional methods are often considered a waste of time among solution

Channel Marketing High Performance Webinar Replay

Channel Marketing High Performance Webinar Summary

High Performance Channel Marketing Defined According to SiriusDecisions research, high performance is ultimately measured by linking channel marketing to business outcomes.  In most cases, organizations are challenged with distinguishing between what is done and what is produced.  In addition, channel marketing leaders want to better understand what high performers are doing to achieve ROI and

The State of Channel Data Science

Channel Pulse Research: The State of Channel Data Science

The State of Channel Data Science Over the last half decade channel data management has exploded and we’re seeing a lot more interest in gaining insights from channel data. From our interactions with customers, we’ve found it’s a journey that requires data be consolidated and cleansed, models built, and data science applied.  You simply can’t