Like so many of you, I have had a slew of conversations about how to best work with, and support our many dealers, partners, agents and resellers, in our indirect journey during the Covid-19 crisis. And, in these conversations questions still remain. What practices and operations will we take with us when we’re through with
An understanding of the impacts of COVID-19 on incentive programs, and how brands need to adapt go-to-market strategies Right now, we’re in the midst of a historic, global pandemic that is impacting life and business as we know it. Brands are now faced with increased supply chain delays and closed dealerships, while consumers cut spending
We’re currently in the midst of one of the worst health and economic crises this country and world has ever seen, Covid-19. That’s the bad news, and we can all agree – it’s bad. Organizations are doing their best to navigate this new landscape of layoffs, remote working, events cancelled, slowing sales and demand slumps.
It has been two weeks since Larry Walsh and his 2112 Group’s research team conducted one of the first surveys on the “State of the Channel in New Norm“. I am not sure we knew at that time what the new norm would be, but we surely knew we were in for a wild ride.
What makes a great customer experience? This quarter’s Channel Pulse is focused on Customer Experience (CX). What we learned from our initial research is everyone (94% of respondents) is focused on CX. Many companies hope to use a superior customer experience as a strategic differentiator, but while overall CX initiatives have improved, few have achieved
Defining Channel Success A constant stream of new technologies is digitally transforming every aspect of the channel. This transformation is changing the very definition of channel success. From adapting to an ever-evolving buyer’s journey through the tools we use to communicate and incentivize the channel, we find ourselves rethinking entire business models. According to Steven
Escheatment: An Unfamiliar Word Have you heard those commercials that say the state may have unclaimed money in your name and all you need to do to receive it is file a claim? Sounds like a scam doesn’t it? However, it might be true! It all has to do with a word most individuals and
Is Your Channel Planning Process Optimized? Did you know? “75% of partners give vendors a C for business planning.” – Source: PLTV Survey, University of Glasgow, 2018 In the channel industry today, vendors and partners want and need more from their business planning process. Yet, traditional methods are often considered a waste of time among solution
High Performance Channel Marketing Defined According to SiriusDecisions research, high performance is ultimately measured by linking channel marketing to business outcomes. In most cases, organizations are challenged with distinguishing between what is done and what is produced. In addition, channel marketing leaders want to better understand what high performers are doing to achieve ROI and
The State of Channel Data Science Over the last half decade channel data management has exploded and we’re seeing a lot more interest in gaining insights from channel data. From our interactions with customers, we’ve found it’s a journey that requires data be consolidated and cleansed, models built, and data science applied. You simply can’t