Channel Marketing High Performance Webinar Replay

Channel Marketing High Performance Webinar Summary

High Performance Channel Marketing Defined According to SiriusDecisions research, high performance is ultimately measured by linking channel marketing to business outcomes.  In most cases, organizations are challenged with distinguishing between what is done and what is produced.  In addition, channel marketing leaders want to better understand what high performers are doing to achieve ROI and

The State of Channel Data Science

Channel Pulse Research: The State of Channel Data Science

The State of Channel Data Science Over the last half decade channel data management has exploded and we’re seeing a lot more interest in gaining insights from channel data. From our interactions with customers, we’ve found it’s a journey that requires data be consolidated and cleansed, models built, and data science applied.  You simply can’t

Incentive Planning and Selection Guide

Incentive Strategies: Four Steps to Optimizing Channel Incentive Planning

Choose Incentives to Influence the Right Behaviors As the 2020 year approaches, you’re probably deep into planning your channel incentive programs for next year.  However, do you know how to choose the right incentives that influence the right reseller behaviors?  Can you ensure your channel programs are executed flawlessly and achieve desired results?  Incentives help

Conex 2019 Conference Highlights

Conex 2019: Build Engaging Content Experiences To Drive Better CX

Conex 2019: Bringing Marketers Together to Own & Transform The Content Experience Marketers within various digital, demand generation, and content marketing areas recently gathered in the heart of Toronto at Conex 2019. This unique B2B conference brought together subject matter experts and thought leaders from across the globe.  They shared actionable best practices on how

Blog header image with bar graph appearing to show sales growth and article title “Do SPIFFs Work? How Do I Calculate SPIF ROI?”

Do SPIFFs Work? How Do I Calculate SPIF ROI?

“Do sales SPIFFs still work?”  “Do sales SPIFs actually work?”  These are common versions of the same question that have popped up for us in dozens of conversations since day one at 360insights.  It’s a perfectly sound question really; sales SPIFs are an incentive tactic nearly as old as sales itself, so while one might

Channel KPI Usage

The State of Channel KPI Usage

The State of Channel KPI Usage: Channel Pulse Exclusive In this quarter’s Channel Pulse, we decided to take a closer look at the state of channel KPI usage and channel transformation across all verticals.  If you want to understand what drives an individual or organization to perform better, always look first at the measures of

Predictive Analytics

Do Predictive Analytics Work?

Do predictive analytics work? There’s been a lot of discussion in the channel about forward-looking metrics and predictive analytics, but do predictive analytics work? In our latest Channel Pulse, we asked what percentage of metrics were forward looking?  The answers from our audience of senior channel professionals were all over the place. We expected progressive

Collision 2019 Conference Highlights

Collision 2019: Developing Talent for Women in Tech

Collision 2019 offers unique opportunity for Women in Tech One of North America’s fastest growing tech conferences, Collision 2019, took place in Toronto at the Enercare Centre and this year, 360insights’ Data Scientist, Adele Hedrick, attended.  Also present was Adele’s mentee from Ontario Tech University Luisa Rojas Garcia, a Master of Science in Computer Science