Channel KPI Usage

The State of Channel KPI Usage

The State of Channel KPI Usage: Channel Pulse Exclusive In this quarter’s Channel Pulse, we decided to take a closer look at the state of channel KPI usage and channel transformation across all verticals.  If you want to understand what drives an individual or organization to perform better, always look first at the measures of

Predictive Analytics

Do Predictive Analytics Work?

Do predictive analytics work? There’s been a lot of discussion in the channel about forward-looking metrics and predictive analytics, but do predictive analytics work? In our latest Channel Pulse, we asked what percentage of metrics were forward looking?  The answers from our audience of senior channel professionals were all over the place. We expected progressive

Collision 2019 Conference Highlights

Collision 2019: Developing Talent for Women in Tech

Collision 2019 offers unique opportunity for Women in Tech One of North America’s fastest growing tech conferences, Collision 2019, took place in Toronto at the Enercare Centre and this year, 360insights’ Data Scientist, Adele Hedrick, attended.  Also present was Adele’s mentee from Ontario Tech University Luisa Rojas Garcia, a Master of Science in Computer Science

Sales Leadership

Sales Leadership: An Unconventional Journey

Sales Leadership: My Unconventional Journey In April, I had the honour of attending the #GirlsClub Women in Sales breakfast at the Unleash conference in San Diego.  Committed to changing the face of sales leadership, #GirlsClub empowers women to earn more roles in sales management.  After speaking with Executive Director Margaret Weniger, she asked me to

Channel Focus 2019 Conference Highlights

Channel Enablement Drives Partner Success

Channel Enablement Drives Partner Success One of the central themes at this year’s Channel Focus conference revolved around driving partner success through better channel enablement tools and best practices.  The opening keynote session was delivered by Gavriella Schuster, Corporate VP, One Commercial Partner at Microsoft and her central message focused on the power of channel

Channel Focus 2019: Women's Leadership Council

Channel Leadership: Women’s Leadership Council Round-up

Channel Leadership 101: Being Human in a Silicon Industry Honesty, openness and authenticity were common sentiments shared by the female delegates attending the Women’s Channel Leadership Council.  This event kicked off Channel Focus 2019 North America in Carlsbad California.  I had the amazing opportunity to part-take in this special occasion on behalf of 360insights.  I

retail transformation

Retail Transformation Driving an Incentive Evolution

Retail Transformation Driving an Incentive Evolution Retail transformation is necessary to adapt to continuing changes to consumer behaviors. When we think about changes in retail, we tend to think Amazon or Internet retailing. These however are just the latest disruptions. Looking back over the last century retail has been in a constant state of disruption

Incentive Marketing

Incentive Marketing: Gain an Edge For Incentive Programs

Make Incentive Marketing Top-of-Mind Today’s retail incentive promotions routinely involves a push (channel incentive) and pull (consumer rebate) strategy.  The marketing approach and investment seems to be carefully planned and executed with compelling multi-touch point content for customers.  Yet, incentive marketing isn’t always top-of-mind.  As retail promotions grow in complexity, so should your channel incentive

channel incentive breakage

Incentive Breakage: Good or Bad?

What is Channel Incentive Breakage? You’ve probably heard the term “breakage” before, but what does it mean in the world of incentives and how does it impact the overall design and effectiveness of your incentive programs? Is channel incentive breakage a good thing or does it create false practices that ultimately diminishes your brand and

Incentives Fraud

Channel Incentives Technology: 3 Ways to Combat Incentives Fraud

The World of Incentives Is a World of Fraud and Non-Compliance Have you ever wondered why people commit fraud? Incentives fraud is more common than many manufacturers realize and without a comprehensive data management platform, the process of validating claims and catching fraudsters can be extremely challenging for manufacturers and distributors alike. Read on to