- Navigate the tradeshow floor with maps and accessibility apps
After hours of packing and airport traversal, the last thing you want is to feel like the new kid at school when you finally walk through the doors. Some venues are good about providing attendees with maps, and in many cases they have their own mobile apps that provide vendor and location information. But in case they don’t have one or you lose your map, consider downloading vendor floorplans from the venue’s website to your phone ahead of time. These are sometimes called “Exhibitor Manuals” or “Target Freight Floorplans,” but they work just as well for attendees and can help you plan out face-to-face time with exhibitors. Likewise, if you need accessibility support or you often get lost in new buildings, consider leveraging mobile apps like GoodMaps, which use camera-based positioning (CPS) and geo-referenced imagery to pinpoint your location indoors to help you find the right areas, even without a venue map.
- Keep your attendee bag small and plan for safety restrictions
Safety is a top priority for in-person events, and most venues have regulations around things like bag size or allowed items. In some cases, bags may be searched at the entrance, so consider using a clear bag made of mesh, plastic, or vinyl to expedite entry. Rolling bags are usually prohibited, so plan to leave your luggage at the hotel. Of course, with any large crowd gatherings, health risks are also a major concern, and the venue will usually have additional guidelines or recommendations for health safety. Make sure to look at the event’s website or carefully check your email for any health or safety precautions before you arrive onsite.
- Maneuver the social scene with LinkedIn’s mobile features
They say don’t sweat the small stuff, but small talk can certainly make or break your conference experience. If you need help navigating the social scene, make sure to follow event hashtags on social media before you go to keep updated on any noteworthy buzz. Also consider using LinkedIn's free QR code generator available in their mobile app to quickly and easily connect with vendors or prospects in person. Simply hold up the QR code on your device and let them scan it with their mobile camera, and you’ll be instantly connected. Finally, plan to stay active on social media throughout the event by sharing speaker quotes or summarizing what you’ve learned for your own audience. And if you tag speakers and attendees in your posts, they can follow, like, and comment to give you greater visibility.
Of course, there are dozens more tips for a positive conference travel experience, like keeping a mobile charger with you and wearing comfortable shoes. But maximizing your time like a true jetsetter means planning ahead for the little things that get overlooked, like street travel, venue layouts, and pop-up networking opportunities. The more you can prepare and leverage technology before you go, the better and more productive the trip will be.