The Era of B2B Digital Transformation
Digital transformation is forcing companies to change their business models and adapt to a new market reality. The buyer journey continues to evolve – impacting the way businesses engage with each other and the end consumer. The new demand for better buyer experiences has ushered in an era of B2B digital transformation initiatives for the channel, partners and the entire ecosystem.
Perhaps the greatest hurdle within the channel is not only for brands to complete their digital transformation initiatives, but to also encourage and even enforce their channel partners to do the same.
Achieving Partner Success
To help them with their efforts, channel leadership from around the country gathered at the first-ever Channel Chief’s Meet-Up hosted by 360insights and The 2112 Group, in Napa Valley.
During the live event, Larry Walsh, CEO and Chief Analyst at The 2112 Group, Steven Kellam, VP of Global Alliances at 360insights, Lori Cornmesser, VP of Worldwide Partner and Alliance Sales at InfoBlox and Meghan Sullivan, head of General Business and Global Sales at SAP sat down to discuss these various challenges, as well as the various solutions that will help brands and channel partners align in their journey to drive better customer experiences and increase sales.
Watch the webinar replay.
• Align business models and goals with customer needs and preferences.
• Customer experience is key and partner “ecosystems” need to come together to satisfy customer needs.
• Empower your channel teams to drive transformation and change.
• Identify value in channel partnerships and nurture that relationship to enhance the end customer.
This webcast provides a first look at how senior channel leaders are approaching new market dynamics and evolving their strategies to achieve partner success in 2020 and beyond.