Building Brand Advocates While Avoiding Brand Detractors

By Jason Atkins
July 29, 2013

In July I keynoted the Incentive Marketing Association’s Annual Executive Summit session on technology. In a talk entitled “Connect Through Technology,” I spoke about the way technology and customer lifetime value can drive consumer advocacy for a company or product and reshape how promotional programs are executed today. In the lecture I offered five key takeaways on technology’s impact on the incentive industry, where incentive executives should be looking for information, and how utilizing technology can help maximize the lifetime value of a customer.  READ MORE…