re-thinking mdf

Re-thinking MDF

In an article titled “Is It Time to Re-Think MDF?” author, Alicia Fiorletta, cited recent research revealing: 15% of vendors say more than 25% of funds go unused; 18% of vendors say 15% to 20% goes unused; and 40% of vendors say 1% to 14% goes unused. Most telling of all, however, is the finding

co-op ad arbitration

CO-OP Ad Arbitration

CO-OP Ad arbitration is important to healthy channel relationships Co-op ad arbitration is an interesting topic that generally no one wants to talk about. Most companies work hard on their co-op guidelines to avoid disputes. Some companies have a strict no arbitration policy.  After managing many different co-op ad programs, we see the value of

co-op and mdf expiration

Should CO-OP and MDF Funds Expire?

Should Co-Op and MDF funds expire? Why is such a simple question so hard to answer? Expiring Co-Op and MDF  can benefit partners From a partner perspective they’ll see Co-Op and MDF as something they earned or as a program entitlement. From either perspective it will be difficult to convince them expiring funds is in their

coop advertising best practices

COOP Advertising Best Practices

COOP Advertising Best Practices New media, ROI pressures and heightened customer demands have helped drive the transformation of today’s COOP Advertising programs. The case for COOP Advertising Many companies encourage their agents, brokers, dealers, franchisees and other distribution partners to promote their products and services with generous local marketing allowances. Ironically, these programs built around