Collaboration, Branding, and Accountability: Keys to B2B Success

The best teams thrive when leaders build trust, foster accountability, and align on shared goals. But what does that look like in practice? This is what Chris Black, Chief Revenue Officer of Jolera, shares in our latest Channel Talks podcast. We cover everything from his professional insights to actionable leadership strategies, that you can start leveraging today.

Here’s a snapshot of our conversation, but don’t miss the full episode to get all the details!

1. Marketing and Sales Must Work as One

• Sales and marketing are two sides of the same coin. Aligning these functions creates a powerful go-to-market strategy.
• Leaders must foster collaboration to unlock growth and results.

“It is the combination of the teams that creates that go-to-market superpower.” – Chris Black

2. People Buy from People, Not Just Brands

• Build trust by focusing on your personal brand.
• Show up consistently, share valuable insights, and prove your expertise.
• Strong relationships—not transactions—are your key differentiator in a competitive B2B landscape.
  

3. Accountability is Non-Negotiable

Your Next Step

Subscribe to our 360insights | Elevate Channel Marketing podcast on YouTube for more conversations with industry leaders! Each episode is packed with strategies to help you, your team, and your business thrive.