Joey Coleman, international author and speaker presented a webcast based on his Wall Street Journal best-selling business book, Never Lose a Customer Again: How to Turn Any Sales into Lifelong Loyalty in 100 Days last month with 360insights. Did you miss it? In case you did we’d like to give you the chance to watch
Here’s a strange trend: when realizing business value from your channel marketing data gets to be a bit too much about collecting the perfect set of tools. To put it differently, do you ever feel like the conversation around big data and data collection in channel marketing is getting a bit convoluted? Think of it
Last week’s Forrester Tech Tide: Channel Software Q1 report offers a great moment of clarity for channel marketers, especially those who find themselves wondering how to do more with less in the face of reduced budgets. The challenge is not one of whether or not we are doing the right things; the report, authored by
Over the past several years social media has begun to play a pivotal role in the way many organizations function. Especially in the world of incentives, the way your rebate program is perceived online can “make or break” your brand. Online social networks have given consumers the power to shift public perception about a brand
The holiday season has a reputation for being a busy, chaotic period for retailers and manufacturers alike.
If you work in marketing, occasional testing of what your brand is in the business of delivering is a useful and powerful exercise. Here’s what I mean: your company may well manufacture well-engineered tires, for example, but people may buy them because they believe that installing your tires on their cars will keep them and
Suppose your company is still managing your channel promotions on a 100% paper-based system or a spreadsheet. You may be handling it internally, or you may have engaged a mail-house or rebate fulfillment company. Let us further suppose though, that your gut is nagging you about this – something is off.You know that it makes
Selling to a large enterprise? You need to be looking at whom you impact, whether they know it or not. If you are selling goods or services at the enterprise level, chances are that you engage in the practice of quarterly business reviews (QBRs) with your clients. After all, it’s important to make sure that
I’m in marketing – it’s something that I enjoy doing and it’s also my work every day. Chances are, if you saw this headline and chose to read this, you are in marketing too and you feel a lot of the same challenges that we all do. Last week we hosted a webinar entitled #WTF?
2013 was an incredible year for us at 360. Aside from hitting our growth goals as a company, we had the opportunity to learn a lot. In the course of operating thousands of unique programs for our clients, some really interesting findings came to the surface. In the interest of keeping our client’s business proprietary