Turn Your Incentive Program into a Competitive Advantage

A strategically planned, well-executed incentive plan is an enormously valuable tool available to sales and marketing executives to help increase revenue and brand loyalty. They’re designed to create a demand and stimulate an action to buy. If executed properly, a sales incentive program can be a substantial competitive advantage for your company. Yet the fundamental

Why You Need an Automated Vendor For Channel Marketing

In a recent IDG Research study on channel marketing, the top challenges faced by channel marketing leaders were uncovered, one of them being tool and system related.  Surprisingly, many companies have still not begun the transition to leveraging an automated vendor for channel marketing. It was revealed that many brands aren’t equipped with the tools

Rethinking ROI on Promotional Spend

The question of Return on Investment (ROI) on incentive programs has always been prevalent among CMO’s and channel marketing managers. Obviously, the greater the monetary return – the better the program, but the question is usually one of how to best measure the true return on promotional spend. In today’s business world, measuring solely for financial

Infographic: Status-Based Incentive Programs Can Keep Distributors Engaged

How much of a role does engaging your channel play in the success of your brand? Are there still unexplored blue oceans that you have been missing? This Harvard Business Review article revealed that “companies who hired a dedicated channel manager to manage their third-party distribution relationships within the last five years reported a 11.1%