Channel Focus 2019 Conference Highlights

Channel Enablement Drives Partner Success

Channel Enablement Drives Partner Success One of the central themes at this year’s Channel Focus conference revolved around driving partner success through better channel enablement tools and best practices.  The opening keynote session was delivered by Gavriella Schuster, Corporate VP, One Commercial Partner at Microsoft and her central message focused on the power of channel

Channel Focus 2019: Women's Leadership Council

Channel Leadership: Women’s Leadership Council Round-up

Channel Leadership 101: Being Human in a Silicon Industry Honesty, openness and authenticity were common sentiments shared by the female delegates attending the Women’s Channel Leadership Council.  This event kicked off Channel Focus 2019 North America in Carlsbad California.  I had the amazing opportunity to part-take in this special occasion on behalf of 360insights.  I

retail transformation

Retail Transformation Driving an Incentive Evolution

Retail Transformation Driving an Incentive Evolution Retail transformation is necessary to adapt to continuing changes to consumer behaviors. When we think about changes in retail, we tend to think Amazon or Internet retailing. These however are just the latest disruptions. Looking back over the last century retail has been in a constant state of disruption

Celebrating International Women’s Day 2019

In celebration of International Women’s Day 2019, 360insights recognizes two of the most influential women of the channel; Meaghan Sullivan Head of Global Partner Marketing at SAP and Diane Krakora Channel & Alliance Partner Development Principal at PartnerPath. Their personal success stories and the challenges that they have faced as women in tech rising through

Channel Incentive Spending Trends 2019

Channel Incentive Spending Trends 2019

What happens to channel incentive spending when the economy changes? 360insights‘ exclusive report on the latest channel trends, Channel Pulse, gave us some insight into this. One of the questions we asked in Channel Pulse was what senior channel professionals were planning for 2019. The majority told us nothing would change. Normally there wouldn’t be

Turn Your Incentive Program into a Competitive Advantage

A strategically planned, well-executed incentive plan is an enormously valuable tool available to sales and marketing executives to help increase revenue and brand loyalty. They’re designed to create a demand and stimulate an action to buy. If executed properly, a sales incentive program can be a substantial competitive advantage for your company. Yet the fundamental

Why You Need an Automated Vendor For Channel Marketing

In a recent IDG Research study on channel marketing, the top challenges faced by channel marketing leaders were uncovered, one of them being tool and system related.  Surprisingly, many companies have still not begun the transition to leveraging an automated vendor for channel marketing. It was revealed that many brands aren’t equipped with the tools