Celebrating International Women’s Day 2019

In celebration of International Women’s Day 2019, 360insights recognizes two of the most influential women of the channel; Meaghan Sullivan Head of Global Partner Marketing at SAP and Diane Krakora Channel & Alliance Partner Development Principal at PartnerPath. Their personal success stories and the challenges that they have faced as women in tech rising through

Channel Incentive Spending Trends 2019

Channel Incentive Spending Trends 2019

What happens to channel incentive spending when the economy changes? 360insights‘ exclusive report on the latest channel trends, Channel Pulse, gave us some insight into this. One of the questions we asked in Channel Pulse was what senior channel professionals were planning for 2019. The majority told us nothing would change. Normally there wouldn’t be

Turn Your Incentive Program into a Competitive Advantage

A strategically planned, well-executed incentive plan is an enormously valuable tool available to sales and marketing executives to help increase revenue and brand loyalty. They’re designed to create a demand and stimulate an action to buy. If executed properly, a sales incentive program can be a substantial competitive advantage for your company. Yet the fundamental

Why You Need an Automated Vendor For Channel Marketing

In a recent IDG Research study on channel marketing, the top challenges faced by channel marketing leaders were uncovered, one of them being tool and system related.  Surprisingly, many companies have still not begun the transition to leveraging an automated vendor for channel marketing. It was revealed that many brands aren’t equipped with the tools

Rethinking ROI on Promotional Spend

The question of Return on Investment (ROI) on incentive programs has always been prevalent among CMO’s and channel marketing managers. Obviously, the greater the monetary return – the better the program, but the question is usually one of how to best measure the true return on promotional spend. In today’s business world, measuring solely for financial