The New Upside Of Modernized Rebate Programs

Here’s a cool thing about right now in time: if you are in marketing, whether it be to channel partners or all the way to consumers, there is no longer any excuse for not knowing who your customer is. We Finally Agree That The Internet Isn’t Going Away, Right? The ubiquity of Internet use has

What did I learn from attending #2013CES ?

By: Chris Davies I learned that no matter how much time there was from the day’s opening to its closing, there just wasn’t enough time to see everyone I wanted to see. I learned that the channel marketing individuals are the busiest people at the trade show; they were either tied up in an off-site meeting

consumer rebates

5 Best Practices For Consumer Rebates

Consumer rebates make for great incentive campaigns and will definitely help a manufacturer get their product sold but the buck should never stop at the sale.   What manufacturers often neglect is the rebate fulfillment process. This crucial touch point is often the last experience a consumer will have with your brand, and is instrumental to

Using Sales Spiff Programs To Tip The Scale

All too often, channel marketing initiatives are overly focused on rewarding the VAR and not the front-line sales reps who are actually selling the product.  Why is this a problem? Think about it: unlike your direct sales team who have a contractual obligation to sell on your behalf and yours alone, your reseller reps (including

Leveraging The Consumer Rebate

We just finished up a white paper entitled Leveraging The Consumer Rebate. Here’s a quick introduction from our Founder/CEO Jason Atkins. If you’d like a free copy, please head over here for your free download. Cheers and all the best to you!Jason is the Founder/CEO of Connect with Jason on Twitter @jayatkins and read