Leveraging Channel Insights for Better Business Decisions

Channel Data: Leveraging Insights for Better Business Decisions

Channel data has become deeper and richer; helping to drive channel incentive performance management and determine who is engaged with your brand. When it comes to making strategic business decisions, many channel marketers leverage data and analytics to accelerate growth, increase engagement and improve ROI. In this 360insights webinar; Leveraging Channel Insights for Better Business

Header image from webinar title slide BSH Home Appliances Optimize Consumer Rebates ROI

BSH Home Appliances Optimize Consumer Rebates ROI

Yesterday marked a really exciting day for us at 360insights when we presented our first-ever live case study webinar with our longstanding client, BSH Home Appliance.  Our two guests, Michael Glenn, BSH’s Retail Channel Manager and Mary Weston, BSH’s Senior Sales analyst joined us in sharing the story of how BSH has been able to

Header image of a team apparently engaged in channel incentive planning with webinar title 2019 Channel Incentive Planning.

2019 Channel Incentive Planning

How do you choose the right channel incentives to match your strategy and accomplish your organizational goals? Is it science? Is it art? Last week, our VP of Global Alliances, Steven Kellam joined Dan Overgaag, Principal for The Spur Group on a webinar presented by Channel Focus/ Baptie & Co, where they discussed a framework

Sales Transformation: Influencing Behavior with Channel Incentives

Did you know, according to research from SiriusDecisions, 75% of companies plan to invest more in Channel Incentive Management? At our recent webinar, Channel Transformation: Influencing Behavior with Incentives, presenters, Maria Chien, Service Director, Channel Marketing Strategies @SiriusDecisions, Lisa Penn, Chief of Staff, Global Partner Marketing @SAP, and Steve Kellam, VP of Global Alliances @360insights

SPIF program

SPIF Program Best Practices – 8 Steps to Success

SPIF programs (Sales Performance Incentive Funds) are a great way to ignite a sales organization and achieve a goal. They can also present many challenges from administration, funding, entitlement through measuring ROI. Executing effective SPIF programs requires planning to overcome these challenges. Some challenges can be headed off with program design while others need to

channel rebates

Channel Rebates Best Practices

Channel Rebates Best Practices Over the last several decades channel rebates have been a blessing and a curse for most organizations. They are a powerful tool for driving change but can also get complex and difficult to manage. This article discusses best practices for managing channel rebate programs. Most channel relationships start with a distributor,