retail transformation

Retail Transformation Driving an Incentive Evolution

Retail Transformation Driving an Incentive Evolution Retail transformation is necessary to adapt to continuing changes to consumer behaviors. When we think about changes in retail, we tend to think Amazon or Internet retailing. These however are just the latest disruptions. Looking back over the last century retail has been in a constant state of disruption

Incentive Marketing

Incentive Marketing: Gain an Edge For Incentive Programs

Make Incentive Marketing Top-of-Mind Today’s retail incentive promotions routinely involves a push (channel incentive) and pull (consumer rebate) strategy.  The marketing approach and investment seems to be carefully planned and executed with compelling multi-touch point content for customers.  Yet, incentive marketing isn’t always top-of-mind.  As retail promotions grow in complexity, so should your channel incentive

channel incentive breakage

Incentive Breakage: Good or Bad?

What is Channel Incentive Breakage? You’ve probably heard the term “breakage” before, but what does it mean in the world of incentives and how does it impact the overall design and effectiveness of your incentive programs? Is channel incentive breakage a good thing or does it create false practices that ultimately diminishes your brand and

Incentives Fraud

Channel Incentives Technology: 3 Ways to Combat Incentives Fraud

The World of Incentives Is a World of Fraud and Non-Compliance Have you ever wondered why people commit fraud? Incentives fraud is more common than many manufacturers realize and without a comprehensive data management platform, the process of validating claims and catching fraudsters can be extremely challenging for manufacturers and distributors alike. Read on to

Channel Incentive Spending Trends 2019

Channel Incentive Spending Trends 2019

What happens to channel incentive spending when the economy changes? 360insights‘ exclusive report on the latest channel trends, Channel Pulse, gave us some insight into this. One of the questions we asked in Channel Pulse was what senior channel professionals were planning for 2019. The majority told us nothing would change. Normally there wouldn’t be

Header image from webinar title slide BSH Home Appliances Optimize Consumer Rebates ROI

BSH Home Appliances Optimize Consumer Rebates ROI

Yesterday marked a really exciting day for us at 360insights when we presented our first-ever live case study webinar with our longstanding client, BSH Home Appliance.  Our two guests, Michael Glenn, BSH’s Retail Channel Manager and Mary Weston, BSH’s Senior Sales analyst joined us in sharing the story of how BSH has been able to

Is Your Rebate Program Built for Success?

Did you know that 75% of channel programs have a positive impact on sales but over half of them are not optimized for peak performance? Channel marketing is at a point that optimizing ROI and data-driven decision making are just as important as demand gen. The state of the industry is a challenge for channel

Why You Need a Holistic Management Platform

Your brand is your promise to your channel, to their salespeople, and to their customers. But when it comes to rebates, sales incentives (SPIFF) and MDF/co-op programs, it’s often hard for channel marketers to follow through on that promise, holistically. Rebates are often handled manually, and it can take weeks, even months, to get the

How Do You Combat Rebate Fraud?

Rebate fraud is more common than many manufacturers realize, and without a comprehensive data management platform, the process of validating claims and catching fraudsters can be extremely challenging for manufacturers and distributors.  Never given much thought to how you can combat rebate fraud? According to a 360insights led study, fraud accounts for approximately 4 to

Maximize Customer Participation With Rebates

Today’s consumers can be your most vocal advocates – or detractors. It all depends on how you choose to have them interact with your brand. How you send their payment, how you speak with them, how you design your program, these are all components that affect if a consumer has a great experience with your brand. Your rebate