3 Pillars of A Solid Channel Incentive Program

Unlocking the secrets of program data will help us find new behaviours to incent and break out of ruts and old patterns.

However much we are able to refine our work by using this data, it is important to remember some of the fundamentals of effective channel incentives.  After all; our goals never really change – we need more mindshare in the channel. We need to displace competitors. We want loyalty.  We want more sales.