Sell-through allowances are sales incentives offered by manufacturers to help distributors with margin protection with a retroactive discount off list price.
We live in a time of incredible technological advancements and as a result, we live in a time of unprecedented competition in business. The upside of this is that the consumer marketplace has become full of high quality, comparatively low-priced goods. The downside of that, of course, is that when companies are no
Sell-through allowance programs (STA’s) are a great way to protect your dealer’s margins and the overall price integrity of your products, but they have had a bum rap in some circles recently. The reasons for this are plain to see: some programs pay out way too infrequently to be effective, some tie up much-needed dealer