Retail Transformation Driving an Incentive Evolution Retail transformation is necessary to adapt to continuing changes to consumer behaviors. When we think about changes in retail, we tend to think Amazon or Internet retailing. These however are just the latest disruptions. Looking back over the last century retail has been in a constant state of disruption
Integrated Channel Platforms Improving Sales & Marketing Performance There’s no question today’s vast array of digital sales and marketing technologies present a unique set of challenges for brand managers, especially when complex channel relationships are involved. Breaking through the clutter and determining the right mix for integrated channel platforms to support channel partners has never been more difficult.
The Channel Marketing Challenge Local channel marketing has become increasingly more important for brands over the last several years. Getting channel partners to engage in online local marketing is the new channel marketing challenge. Why do brands need their partners to do channel marketing? Channel partners often give marketing very little attention. A small business
4 Keys to Channel Management Success If you are going to effectively implement channel management there are four key things you’ll need to master: channel readiness, local demand generation, channel focus, and continuous improvement. Good channel management systems will embrace all four of these practices. Channel Readiness How ready is your sales channel? It’s a simple