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Infographic about the state of sell-through allowances

The State of: Sell-Through Allowances

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Sell through allowances (STAs) offer retailer support retroactively while protecting MSRP. Today's manufacturers and distributors are facing many challenges, while emerging trends are pointing towards improved visibility and efficiency. 

This infographic defines STA's and how to navigate them.

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Authored by 360insights

360insights is a partner engagement and business optimization company, enabling brands to better influence, manage, and engage with their complex channel ecosystems. The company offers a suite of channel solutions including a SaaS-based platform that empowers brands to fully orchestrate their complex partner networks and optimize their promotional spend on MDF/Co-op, consumer rebates & cashback, SPIFFs, B2B loyalty and rewards.