Channel incentive are fund and/or programs provided by brands to their channel partners that are designed to stimulate channel activity and create strong loyalty. Over the past few years the channel has gone through rapid transformations, and so it is important to take a look at channel incentives and figure out where they stand in the channel and how to best optimize them for the better results.
Did you know 85% of sales people feel more motivated when an incentive program is in place, while 75% feel a stronger connection to the brand they are selling when an incentive is offered?
This infographic shares the variables and factors that truly motivate sales.
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