brand adaptability

Johnny Cupcakes – A Story of Brand Adaptability & Commitment Giving

  • December 01, 2020

The founder of Johnny Cupcakes is a true entrepreneur starting sixteen businesses before he was sixteen years old. Who would have guessed the one that would stick would begin by creating a T-Shirt advertising a bakery that didn’t exist? Johnny Cupcakes is a story of branding, but more importantly, brand adaptability.

The initial batch of Johnny Cupcakes’ T-Shirts sold out right away, so he took the money and made more T-shirts. Before he knew it, Johnny was the keynote speaker at events, opening retail stores, and training Cake Dealers. What started as a fun T-Shirt idea has become an International story of brand adaptability.

Like every good story, every decision doesn’t work out. From hungry people not finding any baked goods in stores to those who disagree with his social justice stance, listen as Johnny Cupcakes shares the brand’s many twists and turns with Channel Edge.

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Click here to listen to our previous episode with Gabriel Carrejo, Director of Global Social Marketing at Automation Anywhere, and Michael Brito, EVP Digital & Analytics at the Zeno Group, as they discuss Breaking into the New Narrative.

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What happens in the Channel in 2021? How do we learn from 2020?Please take a listen to our #ChannelEdge discussion with 360insights CEO @jayatkins, as he shares what he learned from 2020 and what to expect for 2021. 

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As the channel becomes more decentralized, vendors are under more pressure and are competing for share of voice and mindshare across an ever more varied channel eco-system. Is there a solution?

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