Ghost Streamlined Incentives All-in-one Platform Consolidated Incentives Brand Consistency Cross Engagement

B2B Loyalty & Incentive Travel

The Challenge

A large vehicle manufacturer wanted to embrace and maximize the launch of a new on-off-road hybrid vehicle into car dealerships. As such, they wanted to consolidate their dealer support incentives to offer a clear and concise incentive strategy, with Co-Op/MDF, Rebates, and SPIFFs that could work together to influence dealer channel behavior. It was critical that the solution they found would be easy to use and would accommodate on-brand consistency.

Working with 360insights, the company consolidated its incentive programs into a dynamic online on-brand platform that could also manage the car dealerships, POS systems, and claim submissions across initiatives.

Read on to find out about how this program delivered huge results for the company.