The Challenge
A large manufacturer of specialty vehicles wanted their dealer Co-Op/MDF, Rebates and SPIFFs to work together to influence dealer channel behavior. They felt this was particularly needed in their ask for dealers to support a non-traditional hybrid design vehicle. Read this case study to learn how, with the help of 360insights, they were able to gain true visibility into channel engagement and a better understanding of how different incentives influence behaviors and in turn a better attribution of direct program ROI.
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