Hoover Points-Based Reward Incentives

The Challenge

Iconic household appliance brand, Hoover, in their highly saturated consumer appliance market, had a need for a new initiative to remain as market leader, compete for brand mindshare and motivate sales follow-through. Read how by working with 360insights, they were able to implement an online B2B sales points-banking incentive and rewards program to gain reseller loyalty, brand focus and ultimately a sales uplift.

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