Ghost Brand Mindshare Maximizing Engagement Rewarding Loyalty Sales Uplift Competitor Differentiator

Hoover Points-Based Reward Incentives

The Challenge

Hoover, the iconic household appliance brand, recognized the need for a new initiative to remain as market leader amid the highly saturated consumer appliance market. Since no one else in the space was offering an incentive to independent retailers to target enhanced brand alignment and sales performance.

Working with 360insights, Hoover implemented Hoover PowerPoints, an online B2B sales points-banking incentive program. The program utilized user-friendly self-claim automated forms with tactical promotions introduced periodically to maximize engagement.

Read on to find out how the program brought Hoover a 270% increase in sales logged.