2020 Learnings in Review, A Winning 2021 Channel Incentive Management Strategy for 360insights

  • January 21, 2021

What happens in the Channel in 2021? How do we learn from the challenges of 2020? What do we keep, what do we throw away, and what do we need to build new? During the most recent ChannelEdge Podcast, Steven Kellam spoke to 360insights’ founder &  CEO, Jason Atkins. Please listen to their discussion as Atkins shares what he learned from 2020 and what he expects as we move forward in 2021. Jason is incredibly well positioned to share key learnings, as well as his forecast for success as the CEO of the largest per play (CIM) Channel Incentive Management Company in North America.  So, tune in to understand what is necessary to ignite growth, manage retention and drive loyalty in both the B2B to B2B2C in 2021.


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Click here to listen to our previous episode with Theresa Caragol, Building Channel Trust in 2021 | EP66

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@lmwalsh_CN from @Channelnomics joins us on this weeks #ChannelEdge to weigh in on how progression to our "new reality" had been in motion well before COVID and how buyers are better off for it.

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The traditional way of executing MDF/Co-op leaves out the most critical piece to the puzzle – influencing behavior.

Our latest blog dives deep into this topic!

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